I’m a Toronto-based social media strategist and content creator with 7 years of experience working on national brands and now focusing on creatives and Canadian businesses. I help artists and creative-led brands show up online in a way that actually connects and not just looks good. From content strategy to execution, I take social media off your plate so you can focus on your work while still building an engaged, intentional audience. My approach is rooted in storytelling, strong visuals, and content that converts into real interest, not just passive engagement.…

Sarah Conway

I’m a Toronto-based social media strategist and content creator with 7 years of experience working on national brands and now focusing on creatives and Canadian businesses. I help artists and creative-led brands show up online in a way that actually connects and not just looks good. From content strategy to execution, I take social media off your plate so you can focus on your work while still building an engaged, intentional audience. My approach is rooted in storytelling, strong visuals, and content that converts into real interest, not just passive engagement.…

Available to hire

I’m a Toronto-based social media strategist and content creator with 7 years of experience working on national brands and now focusing on creatives and Canadian businesses.

I help artists and creative-led brands show up online in a way that actually connects and not just looks good. From content strategy to execution, I take social media off your plate so you can focus on your work while still building an engaged, intentional audience.

My approach is rooted in storytelling, strong visuals, and content that converts into real interest, not just passive engagement.

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Language

English
Fluent

Work Experience

Founder & President at Sarah Terra Art & Social
January 1, 2025 - Present
Develops social media strategies and content plans for small businesses and creative brands. Creates platform-specific content including reels, carousels, and written campaigns aligned with brand voice. Provides consulting on audience growth, influencer collaborations, and digital storytelling. Tracks performance metrics and optimizes content to improve engagement and reach.
Social Media & Influencer Relations Manager at Bob’s Your Uncle Advertising Agency
January 1, 2019 - January 1, 2025
Managed the social media presence of 19 national and international brands, including Popeyes Louisiana Kitchen Canada, All-Clad, and Canadian Cattle Association. Developed content strategies and publishing calendars to maintain consistent brand storytelling across platforms. Produced and edited social media content including short-form video, graphics, and campaign assets. Built and managed influencer campaigns from start to finish. Monitored performance metrics and created reports on campaign effectiveness and audience engagement.
Content Creation Intern at Explore TO
January 1, 2018 - January 1, 2018
Created written and visual content promoting events and venues featured on the Explore TO platform. Assisted with editorial content development and digital publishing. Supported design and layout updates for the Explore TO app and marketing materials.

Education

BA in Media Theory & Production at University of Western Ontario
January 1, 2016 - January 1, 2020
Diploma in Interactive Media Design at Fanshawe College
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper Past Work Insights
    A collection of social media campaign case studies showcasing my approach to strategy, content creation, and performance optimization across multiple brands. This document highlights end-to-end work including content direction, influencer campaign management, and on-site content capture — all backed by measurable results. Featured projects include work with Thermador, the Canadian Cattle Association, and Naan Kabob, spanning industries from luxury appliances to hospitality. Across these campaigns, I focused on creating content that feels authentic while still driving performance — resulting in: • 200K+ video views on influencer campaigns • 396K+ TikTok views and 224K+ Instagram views for restaurant content • +145% reach and +80% engagement on event-based content Each case study breaks down the objective, strategy, and outcomes, giving a clear look into how I translate brand goals into content that connects and converts. socialmediastrategy contentcreation influencermarketing socialmediamarketing casestudy digitalmarketing branding contentstrategy torontofreelancer…