Freelance Google Ads Manager Lead Gen Specialist | White Label Agency Partner | GA4, GTM + Looker Studio Are you an agency owner tired of "technicians" who just set and forget campaigns? ❓ Are you losing sleep over high CPAs or messy tracking that prevents you from showing ROI to your clients? ❓ Do you need a reliable, senior-level Google Ads manager who treats your client accounts with the precision of an engineer? If you want to scale your agency with a partner who understands both the math and the machinery of Google Ads, you’re in the right place. My name is Sarah Wangari. I am a Financial Engineer turned Google Ads Specialist. I don’t just "run ads." I apply a rigorous, systematic approach to media buying that ensures your agency’s accounts are profitable, scalable, and—most importantly—data-clean. How I help your agency grow: ✅ Financial Engineering Precision: I use my background in financial modeling to manage budgets, optimize bids, and interpret data with more depth than your average freelancer. ✅ Bulletproof Tracking: I am an expert in GA4, GTM, and Tag Assistant. I validate every conversion to ensure your client reporting is 100% accurate. ✅ Lead Gen Mastery: I specialize in local service niches (Flooring, Roofing, HVAC) where I’ve proven my ability to slash CPAs while doubling lead volume. ✅ Full Accountability: No "set and forget." I monitor performance daily, optimize assets to keep CTRs above 10%, and provide proactive flags on any anomalies. ✅ White-Label Ready: I am highly experienced in agency workflows—I use ClickUp, Slack, and Looker Studio to fit seamlessly into your existing team structure. Technical Stack: Google Ads (Search, PMax, Display), GA4, GTM, Looker Studio, Google Ads Editor, Catchr, CallRail. Let’s Connect: If you're looking for a white-label partner or a senior specialist to handle your complex PPC accounts, feel free to DM me or reach out at _Email not available. Sign in: https://www.twine.net/signup_

Sarah Wangari

Freelance Google Ads Manager Lead Gen Specialist | White Label Agency Partner | GA4, GTM + Looker Studio Are you an agency owner tired of "technicians" who just set and forget campaigns? ❓ Are you losing sleep over high CPAs or messy tracking that prevents you from showing ROI to your clients? ❓ Do you need a reliable, senior-level Google Ads manager who treats your client accounts with the precision of an engineer? If you want to scale your agency with a partner who understands both the math and the machinery of Google Ads, you’re in the right place. My name is Sarah Wangari. I am a Financial Engineer turned Google Ads Specialist. I don’t just "run ads." I apply a rigorous, systematic approach to media buying that ensures your agency’s accounts are profitable, scalable, and—most importantly—data-clean. How I help your agency grow: ✅ Financial Engineering Precision: I use my background in financial modeling to manage budgets, optimize bids, and interpret data with more depth than your average freelancer. ✅ Bulletproof Tracking: I am an expert in GA4, GTM, and Tag Assistant. I validate every conversion to ensure your client reporting is 100% accurate. ✅ Lead Gen Mastery: I specialize in local service niches (Flooring, Roofing, HVAC) where I’ve proven my ability to slash CPAs while doubling lead volume. ✅ Full Accountability: No "set and forget." I monitor performance daily, optimize assets to keep CTRs above 10%, and provide proactive flags on any anomalies. ✅ White-Label Ready: I am highly experienced in agency workflows—I use ClickUp, Slack, and Looker Studio to fit seamlessly into your existing team structure. Technical Stack: Google Ads (Search, PMax, Display), GA4, GTM, Looker Studio, Google Ads Editor, Catchr, CallRail. Let’s Connect: If you're looking for a white-label partner or a senior specialist to handle your complex PPC accounts, feel free to DM me or reach out at _Email not available. Sign in: https://www.twine.net/signup_

Next availability:
April 27, 2026

Freelance Google Ads Manager Lead Gen Specialist | White Label Agency Partner | GA4, GTM + Looker Studio

Are you an agency owner tired of “technicians” who just set and forget campaigns?
❓ Are you losing sleep over high CPAs or messy tracking that prevents you from showing ROI to your clients?
❓ Do you need a reliable, senior-level Google Ads manager who treats your client accounts with the precision of an engineer?

If you want to scale your agency with a partner who understands both the math and the machinery of Google Ads, you’re in the right place.

My name is Sarah Wangari. I am a Financial Engineer turned Google Ads Specialist.
I don’t just “run ads.” I apply a rigorous, systematic approach to media buying that ensures your agency’s accounts are profitable, scalable, and—most importantly—data-clean.

How I help your agency grow:
✅ Financial Engineering Precision: I use my background in financial modeling to manage budgets, optimize bids, and interpret data with more depth than your average freelancer.
✅ Bulletproof Tracking: I am an expert in GA4, GTM, and Tag Assistant. I validate every conversion to ensure your client reporting is 100% accurate.
✅ Lead Gen Mastery: I specialize in local service niches (Flooring, Roofing, HVAC) where I’ve proven my ability to slash CPAs while doubling lead volume.
✅ Full Accountability: No “set and forget.” I monitor performance daily, optimize assets to keep CTRs above 10%, and provide proactive flags on any anomalies.
✅ White-Label Ready: I am highly experienced in agency workflows—I use ClickUp, Slack, and Looker Studio to fit seamlessly into your existing team structure.

Technical Stack:
Google Ads (Search, PMax, Display), GA4, GTM, Looker Studio, Google Ads Editor, Catchr, CallRail.

Let’s Connect: If you’re looking for a white-label partner or a senior specialist to handle your complex PPC accounts, feel free to DM me or reach out at Email not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Google Ads Manager at Iceberg Web Design
October 1, 2025 - Present
Remote, manage $100,000+ monthly Google Ads across 5+ agency clients in industries like flooring, manufacturing, roofing; build and maintain campaign performance reports using Looker Studio and Google Sheets; create conversion tracking and set up GA4/GTM; optimize campaigns and test ad copies to improve performance; coordinate with team via Slack and Zoom.
PPC Ads Manager at IBX Digital
January 1, 2023 - September 1, 2025
Managed $150,000+ monthly Google Ads across 15+ agency clients; maintained 80-100% pacing and met CPA targets; built Looker Studio dashboards to track performance; configured GA4 and GTM; managed budgets across accounts; transitioned budgets between Search and Performance Max across regional campaigns; ensured naming conventions and created governance.
PPC Ads Manager at Kaerae Marketing
April 1, 2022 - December 1, 2022
Managed day-to-day operations of Google and Meta Ads across various verticals; wrote high-converting ad copy and conducted keyword expansion / negative keyword audits; delivered weekly performance reports; ensured pacing stayed within budget using Looker Studio monitoring; followed client SOPs and documented changes in ClickUp; flagged performance anomalies.
Digital Analytics Manager at Jslytics
October 1, 2021 - March 1, 2022
Managed Google Analytics and GTM accounts for six clients (SaaS and eCommerce); created channel/content groupings and implemented custom event tracking via GTM; updated referral exclusions, dev hostnames, and URL parameters for clean data; delivered onboarding audit reports highlighting existing and missing event tracking.

Education

BSc Financial Engineering at Jomo Kenyatta University of Agriculture & Technology
September 1, 2015 - April 1, 2019

Qualifications

Google Ads Search Certification
January 11, 2030 - April 16, 2026
Google Analytics Individual Qualification
January 11, 2030 - April 16, 2026
Shopping Ads Certification
January 11, 2030 - April 16, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment