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I’m Sarah, your go-to digital marketing and web content specialist based in Scotland. I help small businesses connect with the right customers through simple, effective marketing solutions. I bring a mix of hands-on experience and a personal touch to every project. My full-mix marketing background spans international higher education, academic publishing, and even some voluntary work for a local ski club. I've recently expanded into freelance website design and content. I care about making websites easy to use and enjoyable to explore so customers have a smooth, stress-free experience from the moment they arrive.…I’m Sarah, your go-to digital marketing and web content specialist based in Scotland. I help small businesses connect with the right customers through simple, effective marketing solutions. I bring a mix of hands-on experience and a personal touch to every project. My full-mix marketing background spans international higher education, academic publishing, and even some voluntary work for a local ski club. I've recently expanded into freelance website design and content. I care about making websites easy to use and enjoyable to explore so customers have a smooth, stress-free experience from the moment they arrive.

Sarah

Marketing Strategist, Content Designer, Web Designer, +1

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I’m Sarah, your go-to digital marketing and web content specialist based in Scotland. I help small businesses connect with the right customers through simple, effective marketing solutions. I bring a mix of hands-on experience and a personal touch to every project. My full-mix marketing background spans international higher education, academic publishing, and even some voluntary work for a local ski club. I've recently expanded into freelance website design and content. I care about making websites easy to use and enjoyable to explore so customers have a smooth, stress-free experience from the moment they arrive.…I’m Sarah, your go-to digital marketing and web content specialist based in Scotland. I help small businesses connect with the right customers through simple, effective marketing solutions. I bring a mix of hands-on experience and a personal touch to every project. My full-mix marketing background spans international higher education, academic publishing, and even some voluntary work for a local ski club. I've recently expanded into freelance website design and content. I care about making websites easy to use and enjoyable to explore so customers have a smooth, stress-free experience from the moment they arrive.

Available to hire

I’m Sarah, your go-to digital marketing and web content specialist based in Scotland. I help small businesses connect with the right customers through simple, effective marketing solutions.

I bring a mix of hands-on experience and a personal touch to every project. My full-mix marketing background spans international higher education, academic publishing, and even some voluntary work for a local ski club. I’ve recently expanded into freelance website design and content.

I care about making websites easy to use and enjoyable to explore so customers have a smooth, stress-free experience from the moment they arrive.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Product Marketing Manager at Emerald Publishing

August 1, 2021 - Present

Develop and implement comprehensive marketing strategies for Emerald Publishing's products, ensuring a cohesive and impactful approach to enhance product visibility and drive sales. Craft and refine product marketing messages, define unique selling points that resonate with audiences. Create engaging product collateral, assets and tools to empower regional marketing and sales teams, including print brochures, website copy, email nurture journeys, blogs and social media content. Plan and execute multi-channel marketing campaigns to effectively promote Emerald Publishing’s diverse range of products, consistent approach across online and offline channels. Team lead for product website reviews, collaborate with key stakeholders to align content with agreed objectives, identifying user needs, optimise the user experience and maintain brand consistency. Work with product and insight managers on surveys and interviews to gather customer insights for data-driven marketing decisions and campa

Marketing Business Analyst (Secondment) at Emerald Publishing

July 1, 2022 - December 31, 2022

Secondment to the business analysis team mapping marketing processes and pain points using Microsoft Visio.

Marketing Manager at Emerald Publishing

November 1, 2018 - August 31, 2021

Planned and delivered multi-channel marketing campaigns to raise awareness and visibility of author opportunities within Emerald Publishing. Actively engaged and nurtured our author community through various channels, including email, web, social media and in-person interactions.

Content Editor, Corporate Website Project Team at Emerald Publishing

December 1, 2019 - March 31, 2020

Content editor on the corporate website project team – responsibilities included meticulous copyediting, structuring content and proficiently building and testing web pages within the new Drupal content management system ahead of the website launch.

International Marketing Officer at Edinburgh Napier University - International Operations

May 1, 2016 - November 30, 2018

Developed and implemented integrated marketing and conversion initiatives to advance Edinburgh Napier University’s internationalisation strategy and meet recruitment targets. Crafted SEO-optimised content for the international section of the University website on Sitecore. Coordinated content reviews on international web pages, worked with key stakeholders to deliver relevant content that was audience-focused and aligned with brand guidelines and tone of voice. Provided comprehensive support and training to team and students ambassadors for marketing systems (CRM, student engagement platform, WordPress), escalated issues to relevant teams or external suppliers. Designed and built WordPress blog, curated and published student-generated content. Analysed web traffic and user behaviour using Google Analytics and Hotjar to inform website developments. Effectively motivated a team of 20 student ambassadors, supported a content-led conversion strategy. Created and implemented a multi-chann

School Communications Administrator at School of History, Classics and Archaeology, University of Edinburgh

February 1, 2014 - May 31, 2016

Supported effective communication between the School, prospective and current students, alumni and staff across web, social media, email and print. Created and edited content on all School websites (public and internal), tailored to audience and complied with accessibility guidelines, web standards, editorial and brand guidelines and usability best practices.

Taught Programmes Marketing Officer at School of Biological Sciences, University of Edinburgh

October 1, 2011 - February 28, 2014

Developed and implemented a comprehensive marketing plan for taught postgraduate student recruitment. Led project to migrate postgraduate course websites to new Drupal content management system, with complete content overhaul. Worked closely with the University’s central web editing team and academic stakeholders on the content and build. Created personas and carried out website user testing to inform content development.