Hi, I’m Sarah Winger. I’m an Art Director and Senior Graphic Artist with over two decades of experience creating commercially successful, market-driven design for mass-market women’s and juniors’ apparel and hard goods. I blend creative leadership with psychology and ICF-certified professional coaching to balance business objectives with human impact and long-term sustainability. I excel at translating trends and behavioral insight into compelling, consumer-focused artwork, mentoring creative teams, collaborating cross-functionally, and delivering high-quality work in fast-paced environments. I’m particularly effective in roles requiring strategic vision and emotional intelligence, and I’m passionate about building efficient, values-aligned design systems that drive results.

Sarah Winger

Hi, I’m Sarah Winger. I’m an Art Director and Senior Graphic Artist with over two decades of experience creating commercially successful, market-driven design for mass-market women’s and juniors’ apparel and hard goods. I blend creative leadership with psychology and ICF-certified professional coaching to balance business objectives with human impact and long-term sustainability. I excel at translating trends and behavioral insight into compelling, consumer-focused artwork, mentoring creative teams, collaborating cross-functionally, and delivering high-quality work in fast-paced environments. I’m particularly effective in roles requiring strategic vision and emotional intelligence, and I’m passionate about building efficient, values-aligned design systems that drive results.

Available to hire

Hi, I’m Sarah Winger. I’m an Art Director and Senior Graphic Artist with over two decades of experience creating commercially successful, market-driven design for mass-market women’s and juniors’ apparel and hard goods. I blend creative leadership with psychology and ICF-certified professional coaching to balance business objectives with human impact and long-term sustainability.

I excel at translating trends and behavioral insight into compelling, consumer-focused artwork, mentoring creative teams, collaborating cross-functionally, and delivering high-quality work in fast-paced environments. I’m particularly effective in roles requiring strategic vision and emotional intelligence, and I’m passionate about building efficient, values-aligned design systems that drive results.

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Work Experience

Senior Graphic Artist at Greensource
November 1, 2010 - Present
Lead concept development, trend research, and execution of large-scale graphic collections for high-volume retail programs (e.g., Walmart), translating market trends, color direction, and seasonal concepts into original apparel artwork. Plan cohesive graphic programs, balance color, scale, and style while coordinating with color teams to align graphics with seasonal palettes and product strategy. Manage multiple programs concurrently, ensuring timelines, quality, and on-time delivery. Provide creative leadership and mentorship to junior designers and freelance artists; guide screen print and embroidery execution. Collaborate cross-functionally with sales, product development, and overseas manufacturing partners. Develop presentation materials for internal reviews and client meetings, analyzing sales data to inform future design direction.
Apparel Graphic Artist at Collegiate Graphics / Morning Sun Inc.
October 1, 2005 - December 1, 2008
Created fashion graphics for screen-printed, embellished, and embroidered apparel across demographics. Worked within an on-site screen print facility, managing pre-press checks to ensure printed graphics met quality standards. Designed graphics adhering to brand guidelines for both original and licensed products. Notable brand partnerships include Universal Studios, Coca-Cola, HBO, Nickelodeon, Grand Ole Opry, Kennedy Space Center, and more.
Graphic Artist at Smith-Western Co.
July 1, 2003 - October 1, 2005
Conceptualized and produced original illustrations and graphic designs for hard goods souvenir products sold nationwide. Participated in creative brainstorming sessions, download meetings, and in-house client meetings to ensure alignment with brand vision and project goals. Notable brand partnerships include Kennedy Space Center, Space Needle, Delaware North (National Parks), HMS Host, Universal Studios, and more.

Education

BA in Psychology at Central Washington University
January 11, 2030 - January 1, 2024
BFA in Illustration at Northern Illinois University
January 11, 2030 - January 1, 2003

Qualifications

Certified Professional Coach (CPC) – iPEC Coaching
January 1, 2018 - February 18, 2026
Energy Leadership™ Index Master Practitioner (ELI-MP)
January 11, 2030 - February 18, 2026
Responsible Conduct of Research (RCR) – CITI Program
January 11, 2030 - February 18, 2026

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services