Available to hire
I’m an ambitious, versatile and outcomes-driven senior brand marketing specialist with highly developed commercial acumen, a strong customer focus and a proven ability to hit the ground running and produce immediate results.
I’m a strategic brand leader with 20+ years transforming how organisations position, express, and activate their brands across global markets. I specialise in brand strategy development and execution—from repositioning established brands to launching new ventures—while ensuring consistency, relevance, and commercial impact across every customer touchpoint. I thrive on turning brand vision into tangible experiences that resonate with audiences and drive business results, and I enjoy building alignment across cross-functional teams to champion brand excellence.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Commercial and Marketing Specialist at BNZ Breakers
June 1, 2025 - November 11, 2025Developed asset value matrix for sponsorship offerings and established a tiered sponsorship framework with defined investment levels and benefits, including premium SkyBox hospitality pricing. Repaired sponsor relationships, secured 3 targeted partnerships, and produced clear sponsor deliverables. Collaborated with ownership to expand community reach, redesigned membership strategies, and led a 6-week commercial restructure to lay foundations for sustainable growth.
Interim General Manager at Wholesale Fashion Distributor (Retail arm)
May 31, 2025 - May 31, 2025Provided strategic leadership during critical financial challenges, delivering $120,000 immediate cash flow through dead stock liquidation, negotiated supplier payment plans, and reduced operating costs by 15%. Analyzed 2 years of sales data to reconnect dormant accounts, restructured sales processes to improve conversion, and established sustainable recovery pathways to restore trading viability.
Global Head of Brand at Skills Development Group
February 28, 2025 - February 28, 2025Led a 3-year global brand transformation across four markets, aligning teams and partnerships (including ICAgile and IIBA). Drove a full global rebrand, launched Skills Dx, and centralized content for scalable deployment. Managed digital consolidation to a unified platform, improving UX, and driving lead generation from MQL to SQL. Unified four international teams and delivered thought leadership to accelerate revenue growth.
Sales & Marketing Manager at Green Room Brands
March 31, 2023 - March 31, 2023Led a 12-month category and brand opportunity analysis, launching a new natural, sugar-free beverage in NZ, Australia and Pacific. Managed end-to-end product process from production trials to nationwide sampling and a comprehensive marketing launch. Achieved product placement in 150 stores, built a national sales team, and secured key grocery stakeholder relationships to drive profitability.
Sales & Marketing Manager at AF Drinks
January 31, 2021 - January 31, 2021Led end-to-end NPD development (label, packaging, bottler, flavour house). Won investor funding of US$1M, as the first hire launched the product to market, and managed the marketing mix and commercial tasks required for a successful initial rollout.
Marketing Manager, Thankyou NZ at Thankyou NZ
October 1, 2018 - October 1, 2018Created and implemented a full strategic marketing campaign for NZ launch, including NPD strategy and a pricing/wholesale website business case and roll-out plan across wholesale channels.
Chief Marketing Officer at Skinny Mobile
October 31, 2013 - October 31, 2013Led a team of 11 to rebrand Skinny Mobile from a youth-focused brand to a mainstream commodity, delivering a rapid six-week brand repositioning. Conducted category analyses to define a new brand proposition, created target messaging, reduced churn, and grew the customer base by 25%.
Marketing Manager, Nestle Confectionery at Nestle Confectionery
October 1, 2012 - October 1, 2012Managed full P&L for the confectionery portfolio with a $1.2m budget, executing multi-channel plans across grocery, convenience, and petrol. Led long-range business planning and NPD activities and contributed to a landmark campaign portfolio that delivered early year sales in Aero Caramel and other SKUs.
Interim General Manager at Wholesale Fashion Distributor
February 1, 2025 - May 1, 2025Provided strategic leadership during critical financial challenges, implemented practical solutions to restore commercial viability and cash flow; reduced dead stock and created a plan to reduce debt; generated cash flow and expanded distribution.
Global Head of Brand at Skills Group
March 1, 2023 - February 28, 2025Led global brand transformation across four international markets, established brand architecture and messaging, consolidated digital platforms, built brand champion networks, and created lead generation strategies driving commercial outcomes.
Sales and Marketing Manager at Green Room Brands
January 1, 2021 - March 1, 2023Led a full category and brand opportunity analysis and launched a natural sugar-free drink across NZ, Australia, and Pacific; managed end-to-end product process, trials, sampling, and marketing launch strategy; secured distribution in 150 stores.
Sales and Marketing Manager at AF Drinks
November 1, 2020 - January 1, 2021Led end-to-end NPD development, including packaging design, bottler selection, and flavour development; secured $1M funding and led product launch as first hire.
Marketing Manager at Farmers NZ
April 1, 2019 - January 1, 2020Launched the 'THIS IS FARMERS' brand campaign and established a cohesive brand architecture across product categories; led seasonal campaigns and embedded brand positioning.
Marketing and Communications Manager at KidsCan
October 1, 2018 - April 1, 2019Developed strategic marketing plan and completed full website review and rebuild, advancing digital presence and stakeholder engagement.
Marketing Manager at Thankyou NZ
October 1, 2017 - October 1, 2018Delivered strategic marketing campaign recommendations for an NPD strategy and wholesale website rollout; developed business case and pricing strategies.
Senior Brand Manager at Bayer New Zealand
October 1, 2016 - October 1, 2017Launched Berocca Forward; defined brand strategy and architecture; led end-to-end campaign creation, using consumer insights and analytics to drive performance and achieved 3% market share in first 12 months; contributed to Innovation Coaching using SIT.
Marketing Manager at Novelli
October 1, 2015 - October 1, 2016Rebrand and growth plan; increased revenue by 15% over 12 months; led management team on brand development.
Marketing Manager at Sun Newspaper Tauranga
October 1, 2014 - October 1, 2015Led regional marketing efforts across print and digital channels to boost readership and advertiser engagement.
Marketing Manager and Fundraising Specialist at Contract Roles
October 1, 2013 - May 1, 2014Marketing contractor focusing on fundraising initiatives and campaign execution.
Chief Marketing Officer at Skinny Mobile
October 1, 2012 - October 1, 2013Rebranded Skinny Mobile from youth to commodity market; led category analyses and messaging, reduced churn and grew base by 25% across channels.
Marketing Manager at Nestle Confectionary
August 1, 2010 - October 1, 2012Led full P&L for confectionery portfolio; managed multi-channel campaigns and NPD; repositioned Aero and executed nationwide campaigns including Milky Bar Kid.
Education
Bachelor of Business (Advertising and Marketing) at Auckland University of Technology
January 11, 2030 - January 1, 2000Certificate in Advertising at The Advertising Academy, New York
January 11, 2030 - January 1, 2000Database training at IRI
January 11, 2030 - January 1, 2017AC Nielsen training at AC Nielsen
January 11, 2030 - January 1, 2011ICP-BAF Business Agility Foundations at ICP
July 1, 2023 - July 1, 2023ICP-ATF Agile Team Facilitation at ICP
November 1, 2023 - November 1, 2023ICP-ACC Agile Coaching at ICP
December 1, 2023 - December 1, 2023CIM Chartered Marketer at CIM
January 11, 2030 - November 11, 2025Bachelor of Business (Advertising and Marketing) at Auckland University of Technology
January 1, 2000 - January 1, 2000Qualifications
Bronze and Silver courses
January 11, 2030 - November 11, 2025Innovation Coaching Training focusing on SIT theory
January 11, 2030 - November 11, 2025ICP-ATF Agile Team Facilitation
November 1, 2023 - November 1, 2023ICP-BAF Business Agility Foundations
July 1, 2023 - July 1, 2023ICP-ACC Agile Coaching
December 1, 2023 - December 1, 2023CIM Chartered Marketer
January 11, 2030 - November 11, 2025Database training
January 1, 2017 - January 1, 2017AC Nielsen Training
January 1, 2011 - January 1, 2011Bronze and Silver courses
January 11, 2030 - November 11, 2025AGILE TEAM FACILITATION (ICP-ATF)
November 1, 2023 - March 10, 2026Business Agility Foundations (ICP-BAF)
July 1, 2023 - March 10, 2026CIM Chartered Marketer
January 11, 2030 - March 10, 2026Innovation Coaching Training focusing on SIT theory
January 1, 2017 - March 10, 2026Information Resources, Inc (IRI) Database training
January 1, 2017 - March 10, 2026Agile Coaching (ICP-ACC)
December 1, 2023 - March 10, 2026AC Nielsen Bronze and Silver courses
January 1, 2011 - March 10, 2026Certificate in Advertising
January 1, 2000 - March 10, 2026Industry Experience
Retail, Education, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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