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Senior Social Media & Experience Executive with 7 years of multi-market experience across social strategy, influencer marketing, community sentiment, and performance reporting. Creative and analytically driven, with a proven track record building and scaling social channels from the ground up. Fluent in Talkwalker, Emplifi, and Sprinklr, translating data into sharp, actionable recommendations that shape content, campaigns, and brand direction. A client-facing, solutions-driven operator known for managing multi-market accounts, strengthening partnerships, and consistently delivering measurable results.…Senior Social Media & Experience Executive with 7 years of multi-market experience across social strategy, influencer marketing, community sentiment, and performance reporting. Creative and analytically driven, with a proven track record building and scaling social channels from the ground up. Fluent in Talkwalker, Emplifi, and Sprinklr, translating data into sharp, actionable recommendations that shape content, campaigns, and brand direction. A client-facing, solutions-driven operator known for managing multi-market accounts, strengthening partnerships, and consistently delivering measurable results.

Sarah Shelbaya

Social Media Manager, Community Manager, Influencer Marketing Manager, +3

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Senior Social Media & Experience Executive with 7 years of multi-market experience across social strategy, influencer marketing, community sentiment, and performance reporting. Creative and analytically driven, with a proven track record building and scaling social channels from the ground up. Fluent in Talkwalker, Emplifi, and Sprinklr, translating data into sharp, actionable recommendations that shape content, campaigns, and brand direction. A client-facing, solutions-driven operator known for managing multi-market accounts, strengthening partnerships, and consistently delivering measurable results.…Senior Social Media & Experience Executive with 7 years of multi-market experience across social strategy, influencer marketing, community sentiment, and performance reporting. Creative and analytically driven, with a proven track record building and scaling social channels from the ground up. Fluent in Talkwalker, Emplifi, and Sprinklr, translating data into sharp, actionable recommendations that shape content, campaigns, and brand direction. A client-facing, solutions-driven operator known for managing multi-market accounts, strengthening partnerships, and consistently delivering measurable results.

Available to hire

Senior Social Media & Experience Executive with 7 years of multi-market experience across social strategy, influencer marketing, community sentiment, and performance reporting. Creative and analytically driven, with a proven track record building and scaling social channels from the ground up. Fluent in Talkwalker, Emplifi, and Sprinklr, translating data into sharp, actionable recommendations that shape content, campaigns, and brand direction.

A client-facing, solutions-driven operator known for managing multi-market accounts, strengthening partnerships, and consistently delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Intermediate

Work Experience

Social Media Specialist at Huda Beauty

January 1, 2026 - Present

Built and scaled Huda Beauty’s Snapchat channel from scratch to 70,000 followers, owning content strategy, publishing, and performance tracking end-to-end. Led Instagram Stories strategy end-to-end, partnering with graphic designers on campaign assets and on-brand visual content. Developed integrated social-first campaign concepts and repurposed long-form video into platform-tailored content by adapting edit style and pacing per channel. Owned daily reporting, briefing, and ideation workflows to continuously optimize performance, and developed cross-platform posting strategies to avoid duplication and maximize reach. Directed content ideation for founder Huda Kattan’s personal Instagram and Snapchat, shaping day-to-day storytelling and direction.

Senior Social Media and Experience Executive at Omnicom Media Group (OMD), Dubai, UAE

March 1, 2020 - Present

Led social listening, sentiment analysis, and competitor tracking for brands including Emirates, OSN+, Expo City Dubai, SAIB, and Ministry of Sports KSA, delivering visibility into brand health and audience behavior. Turned insights into actionable social, influencer, and content recommendations across multi-market accounts. Managed end-to-end influencer and social campaigns for Philips, Clorox, Sadia, Pizza Hut, Anghami, Zain, TOD and more—overseeing creators, briefs, deliverables, budgets, and reporting. Built reporting frameworks, KPI dashboards, and campaign trackers to enable data-driven decision making and ongoing optimization. Served as primary client-facing lead, managing timelines, approvals, escalations, and coordination with creative, PR, CX, media, and production teams. Co-led 25+ pitch strategies and managed award submissions end-to-end (Effies, Dubai Lynx, Campaign MENA), including case development, vendor oversight, and budgeting. Led CSR and global social audit initia

Social Media Intern at Omnicom Media Group (OMD), Dubai, UAE

June 1, 2019 - December 31, 2019

Managed social content planning and publishing for Majid Al Futtaim City Centre pages across MENA and reported on platform trends to enhance campaign engagement.