Available to hire
I’m a content creator and stylist with a strong eye for fashion, visual storytelling, and trend-led styling. With a background in fashion design and experience as a visual merchandiser, I specialise in creating polished, engaging content that blends creativity with a commercial understanding of fashion. My work focuses on styling outfits, showcasing high-street fashion in an elevated way, and producing authentic content that connects with modern audiences. I enjoy bringing brands and products to life through styling, creative direction, and visually compelling content across social media.
Skills
Experience Level
Intermediate
Language
English
Fluent
Work Experience
Visual Merchandiser at Primark, Birmingham
January 1, 2024 - PresentStyled and executed trend-led floor layouts, denim walls, and focus fixtures. Developed seasonal styling concepts featured on Primark's social media. Created visual guidelines ensuring consistency across key departments. Collaborated with store teams to drive product sell-through via strong visual presentation.
Freelance Stylist & UGC Creator at Birmingham & Online
January 1, 2023 - PresentStyled looks for fashion, beauty, and jewelry brands for organic and paid campaigns. Produced engaging UGC and styling reels for Instagram and TikTok. Built cohesive content strategies to highlight key products. Worked across lifestyle, streetwear, and elevated high-street aesthetics.
Education
Bachelor of Fashion Design at Northumbria University
January 1, 2020 - January 1, 2024Level 3 Diploma in Art & Design at Newcastle College
January 1, 2017 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Skills
Experience Level
Intermediate
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