Saralak Kaewkum
I'm Saralak Kaewkum, an SEO Manager with 9+ years of experience driving organic growth across agency and in-house environments, including large-scale digital platforms.
About
I’m Saralak Kaewkum, an SEO Manager with 9+ years of experience driving organic growth across agency and in-house environments, including large-scale digital platforms. I design scalable on-page optimization and content systems, and I specialize in turning data and AI-driven insights into actionable strategies aligned with business goals. I also design AI prompt frameworks to generate and optimize content across multiple page types, enabling efficient production at scale while preserving search intent and quality.
Beyond SEO, I collaborate closely with product, engineering, and marketing teams to plan campaigns, improve user journeys, and boost conversions. I enjoy translating complex data into clear recommendations, building performance dashboards, and mentoring colleagues to raise the team’s overall impact.
- 6 years' experience
- Joined April 2026
Skills· 1
Industry experience
- Software & Internet
- Retail
- Travel & Hospitality
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Planned and optimized organic performance; executed and reported on the organic channel. Requested SEO technical changes from the development team to build a strong SEO foundation and optimized content to move from no ranking to page one.
Planned SEO projects for clients to build brand awareness and conversions. Coordinated with planners and sales to acquire clients. Worked with technical teams to build SEO foundations for new websites. Established client KPIs, planned and optimized SEO accounts, and ensured project success. Analyzed data, problem-solved, and provided internal recommendations. Conducted SEO training and updated the team on new Google algorithms.
Led end-to-end SEO across multiple clients; optimized content quality, page structure, internal linking, and search intent alignment; supported visibility for campaigns; planned backlinks; monitored performance; collaborated with cross-functional teams and trained others on algorithm updates.
Education
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