I'm a seasoned eCommerce photo retoucher and creative director with over 20 years shaping visual narratives for global fashion, beauty, and luxury brands. I specialize in high‑fidelity on-figure and still-life retouching, art direction, and high-volume digital asset management, blending technical mastery with a keen eye for storytelling. Leading Saraphia LLC, I pioneer Generative AI to produce high‑fidelity video content, motion graphics, and native audio-visual assets that amplify brand stories. My collaborations span Tommy Hilfiger, Givenchy, Gretchen Scott, Judith Leiber, and more, delivering cohesive visuals across eCommerce, social, and campaigns while maintaining rigorous QA and creative standards.

Sarah E. Phelps

I'm a seasoned eCommerce photo retoucher and creative director with over 20 years shaping visual narratives for global fashion, beauty, and luxury brands. I specialize in high‑fidelity on-figure and still-life retouching, art direction, and high-volume digital asset management, blending technical mastery with a keen eye for storytelling. Leading Saraphia LLC, I pioneer Generative AI to produce high‑fidelity video content, motion graphics, and native audio-visual assets that amplify brand stories. My collaborations span Tommy Hilfiger, Givenchy, Gretchen Scott, Judith Leiber, and more, delivering cohesive visuals across eCommerce, social, and campaigns while maintaining rigorous QA and creative standards.

Available to hire

I’m a seasoned eCommerce photo retoucher and creative director with over 20 years shaping visual narratives for global fashion, beauty, and luxury brands. I specialize in high‑fidelity on-figure and still-life retouching, art direction, and high-volume digital asset management, blending technical mastery with a keen eye for storytelling.

Leading Saraphia LLC, I pioneer Generative AI to produce high‑fidelity video content, motion graphics, and native audio-visual assets that amplify brand stories. My collaborations span Tommy Hilfiger, Givenchy, Gretchen Scott, Judith Leiber, and more, delivering cohesive visuals across eCommerce, social, and campaigns while maintaining rigorous QA and creative standards.

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Language

English
Fluent

Work Experience

Founder and Creative Director at Saraphia LLC
June 30, 2006 - February 2, 2026
Operates a premier multi-disciplinary studio specializing in photo retouching, animation, and high-fidelity illustration for luxury clients. Innovates with Generative AI to create high-fidelity video content, motion graphics, and native audio-visual assets for brand storytelling. Manages on-figure, tabletop/still-life apparel, footwear and accessory retouching for a diverse luxury clientele. Past clients include: Tommy Hilfiger, Jimmy Choo, Judith Leiber, Givenchy, Greyson Clothiers, Gretchen Scott, Story + Rain, Village Voice.
Corporate Creative Consultant; ECom + Adaptive at Tommy Hilfiger
January 1, 2017 - Present
Provided expert photo retouching, color corrections, and web banner extensions for global eCommerce and media platforms. Specialized in high-fidelity on-figure retouching and custom animations for the Tommy Hilfiger Adaptive clothing line. Ensured rigorous quality control and visual consistency across seasonal product launches and digital content.
Art Director + Creative Studio Manager
March 1, 2009 - December 1, 2017
Scheduled, booked and Art Directed photographers & stylists in high-stakes photo shoots for Public Relations, Marketing, and Store Visuals to ensure global brand alignment. Managed the full lifecycle of in-house photography, including retouching and color-correcting outsourced on-figure imagery. Created and enforced digital style guides to maintain 100% imagery consistency across off-site studios. Collaborated with the VP of eCommerce NA to track and maintain quarterly photography budgets.
Creative Director, ECom + Social Media at Gretchen Scott Designs
January 1, 2017 - December 1, 2017
Orchestrated a complete visual rebranding, including a redesigned logo and overhaul of web photography & social media presence. Directed a team of graphic designers, photo retouchers, freelance photographers and stylists. Generated $111K+ revenue in 6 months from Email Campaigns & Social Media via strategic trackable links.
Freelance Creative Direction at Dee Ocleppo
March 1, 2014 - September 1, 2014
Established initial Creative Direction of eCommerce product imagery specs and edited complex 'faux' reflections for luxury leather goods.
Art Director at E. Gluck Corporation
July 1, 2002 - February 1, 2009
Directed the design and production of high-impact direct mail advertisement pieces for luxury brands including Anne Klein, Nine West, Lucky Brand, and Badgley Mischka and executed iconic AKNY watch advertisements featured in major publications such as Marie Claire, Vogue, and Elle, as well as NYC transit campaigns; spearheaded product design for Nine West and AK Anne Klein; orchestrated showroom interior design and store setups, including posters, panels, in-case displays, and branded packaging for premier watch brands.
Art Director at The May Department Stores Company
June 30, 1999 - April 30, 2002
Designed national advertisements for high-profile publications including Mode, Modern Bride, Forbes, Fortune, and Essence. Nominated as the lead designer for the company’s inaugural Global Diversity Ad Campaign. Created the "National Wedding Network" logo integrated across all department store ads, digital kiosks, and eCommerce. Art Directed diverse photography shoots, specializing in Fashion and Home categories. Managed quality control by collaborating with production and retouching staff to ensure high-caliber execution for final press.

Education

BFA Visual Communications at The University of Kansas
January 11, 2030 - May 4, 2026
Design Program (Exchange) at Istituto Europeo di Design
January 11, 2030 - May 4, 2026
BFA Visual Communications at The University of Kansas
January 11, 2030 - May 4, 2026
Exchange ABROAD Design Program at Istituto Europeo di Design
January 11, 2030 - May 4, 2026

Qualifications

BFA Visual Communications
January 11, 2030 - May 4, 2026
Design Program (Exchange)
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Other