Sara Soliman
Hi there! I'm a passionate Creative Strategist and Performance Marketing Specialist with over four years of experience in digital marketing.
About
Hi there! I’m a passionate Creative Strategist and Performance Marketing Specialist with over four years of experience in digital marketing. I thrive on developing high-converting ad campaigns and creative strategies. I enjoy collaborating with diverse teams to craft compelling narratives that drive engagement and conversions.
My expertise spans across various channels including Meta Ads, Google Ads, and email marketing. I’m excited about using audience psychology and performance data to create strategies that resonate. Let’s connect and elevate brand messaging to the next level!
- 7 years' experience
- Joined April 2025
Skills· 9
Languages
- EnglishFluent
- ArabicFluent
Industry experience
- Media & Entertainment
- Healthcare
- Non-Profit Organization
- Professional Services
- Financial Services
- Real Estate & Construction
- Software & Internet
- Retail
Work experience· 4 roles
Developed creative strategies and performance-driven marketing concepts across paid media campaigns using audience insights, market research, and performance data. Key responsibilities included developing ad creatives, conducting research, analyzing data, and managing creative testing.
Managed and optimized performance marketing campaigns across Meta Ads, Google Ads, Taboola, and Outbrain, focused on customer acquisition and scalable lead generation. Responsibilities included campaign management, ad optimization, and performance monitoring.
Managed B2B outbound email campaigns focused on lead generation, appointment setting, and sales pipeline growth. Key tasks involved campaign optimization, lead nurturing, and improving conversion rates.
Education
Certifications and awards· 9
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