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Social Media Manager and Digital Marketing professional with experience creating strategic content, writing persuasive copy, and running paid traffic campaigns on Facebook Ads and Instagram Ads. I combine creativity and metric-based optimization to increase engagement, reach, and conversions. I have worked across the full funnel—content planning, landing pages and email marketing, audience segmentation, A/B tests, remarketing, and performance reporting—supporting digital product launches and growth-focused campaigns in Portuguese and English.…Social Media Manager and Digital Marketing professional with experience creating strategic content, writing persuasive copy, and running paid traffic campaigns on Facebook Ads and Instagram Ads. I combine creativity and metric-based optimization to increase engagement, reach, and conversions. I have worked across the full funnel—content planning, landing pages and email marketing, audience segmentation, A/B tests, remarketing, and performance reporting—supporting digital product launches and growth-focused campaigns in Portuguese and English.

Sara Kallyne Alves de Macêdo

Social Media Manager, Copywriter, PPC Manager, +2

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Social Media Manager and Digital Marketing professional with experience creating strategic content, writing persuasive copy, and running paid traffic campaigns on Facebook Ads and Instagram Ads. I combine creativity and metric-based optimization to increase engagement, reach, and conversions. I have worked across the full funnel—content planning, landing pages and email marketing, audience segmentation, A/B tests, remarketing, and performance reporting—supporting digital product launches and growth-focused campaigns in Portuguese and English.…Social Media Manager and Digital Marketing professional with experience creating strategic content, writing persuasive copy, and running paid traffic campaigns on Facebook Ads and Instagram Ads. I combine creativity and metric-based optimization to increase engagement, reach, and conversions. I have worked across the full funnel—content planning, landing pages and email marketing, audience segmentation, A/B tests, remarketing, and performance reporting—supporting digital product launches and growth-focused campaigns in Portuguese and English.

Available to hire

Social Media Manager and Digital Marketing professional with experience creating strategic content, writing persuasive copy, and running paid traffic campaigns on Facebook Ads and Instagram Ads. I combine creativity and metric-based optimization to increase engagement, reach, and conversions.

I have worked across the full funnel—content planning, landing pages and email marketing, audience segmentation, A/B tests, remarketing, and performance reporting—supporting digital product launches and growth-focused campaigns in Portuguese and English.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Assistant at Tríade Business

June 1, 2024 - May 31, 2025

Assisted in managing social media accounts and digital campaigns. Created visual and textual content for multiple platforms, conducted market research and trend tracking, and monitored interactions with followers while providing digital support.

Paid Traffic Manager at Tríade Business + RA Clinic

April 1, 2023 - May 31, 2024

Created, segmented, and managed campaigns on Facebook Ads and Instagram Ads. Monitored metrics such as CPC, CTR, ROI, and CPA, optimizing ads for conversions through audience strategy, A/B testing, and remarketing. Integrated paid traffic strategies with content and sales funnels, and delivered reports and insights for continuous improvement.

Copywriter & Social Media at BKF

February 1, 2020 - November 30, 2022

Created persuasive copy for paid traffic campaigns, sales funnels, and digital product launches. Wrote content for posts, ads, email marketing, and landing pages. Planned editorial calendars and produced multimedia content (Reels, carousels, blog posts). Managed social media accounts focused on engagement and conversion, and analyzed results to optimize content and campaigns.