Available to hire
Creative Brand Designer with over 15 years of experience crafting compelling brand stories across advertising, start-ups, and tech. Adept at delivering end-to-end visual solutions, from print and digital media to marketing campaigns and UI design, that drive engagement and business results.
I bring a deep understanding of brand consistency, user-focused design, and cross-platform storytelling, along with hands-on experience in video editing and a growing focus on UI/UX principles. Passionate about pushing creative boundaries, I help businesses stand out through visuals that not only look great but communicate powerfully.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Sr. Visual Designer at APIMatic.io
April 1, 2023 - PresentLed the development and maintenance of APIMatic’s brand kit and employer branding content to ensure a consistent visual identity. Created global marketing assets that unified brand identity, increasing engagement. Resolved brand inconsistency by collaborating with cross-functional teams and delivered a scalable design system that enhanced brand trust. Designed international event booths that drew 40% more foot traffic and boosted partner engagement. Developed clear product collateral to simplify complex API tools, improving customer understanding and contributing to higher conversion rates. Initiated transition into UI/UX by applying user-centered principles to marketing and product visuals, laying the foundation for future UI-focused roles.
Creative Visual Designer at Taleemabad
April 1, 2023 - October 1, 2025Boosted engagement on educational campaigns by crafting vibrant social media visuals and marketing materials, driving higher online reach and strengthening brand awareness. Standardized school branding by developing cohesive visual themes, ensuring consistent identity across digital, print, and physical environments. Supported national-level education initiatives with impactful event branding, enhancing audience participation and message retention.
Sr. Graphic Designer at Orientm McCann Pakistan
November 1, 2022 - October 1, 2025Translated complex campaign briefs into compelling branding and advertising materials for clients across government, telecom, education, and FMCG sectors, increasing campaign clarity and audience recall. Collaborated with creative directors and copywriters to deliver concept-driven marketing collateral, resulting in winning campaigns and timely execution under pressure. Produced high-quality, print-ready assets including OOH (billboards, transit ads), BTL materials, and editorial layouts, ensuring brand consistency across multi-channel campaigns. Solved brand visibility challenges by crafting visually cohesive identities and activation kits that improved client retention and campaign ROI. Led cross-team coordination during high-volume campaign rollouts, meeting tight deadlines while maintaining creative excellence.
Sr. Graphic Designer at Xdynamix Meda Communication
April 1, 2017 - October 1, 2025Delivered brand-aligned design solutions for high-profile telecom and airline clients including Airblue and Serene Air, enhancing customer engagement and visual identity. Created print and digital assets—such as brochures, billboards, and in-flight materials—that elevated brand perception and supported nationwide campaigns. Collaborated with marketing and production teams to execute advertising and communication strategies across corporate and development sectors.
Graphic Designer/Web Designer at Avenir Technologies
December 1, 2011 - October 1, 2025Designed websites, web graphics, and print materials for software and IT clients, addressing the need for brand consistency across digital and print platforms. Created visually appealing layouts and marketing assets that improved client presentations and communication, resulting in increased brand credibility. Collaborated with developers and content teams to deliver design solutions that supported business goals and enhanced client satisfaction.
Design Consultant (Short-Term) at IPAS Islamabad
April 1, 2020 - October 1, 2025Designed a 250-page user manual focused on female health and reproductive rights, ensuring an accessible layout and culturally sensitive visual communication for diverse audiences.
Education
Master's in Communication Sciences at Fatima Jinnah Women University
September 1, 2005 - June 1, 2007Qualifications
User Research – Methods and Best Practices
June 7, 2025 - June 17, 2025Personas and User Research: Design Products and Services People Need and Want
July 1, 2025 - July 11, 2025Mobile UX Design: The Beginner's Guide
July 11, 2025 - July 22, 2025AI for Designers
July 15, 2025 - July 23, 2025Mobile UX Strategy: How to Build Successful Products
August 6, 2025 - July 12, 2025Industry Experience
Education, Software & Internet, Telecommunications, Media & Entertainment, Professional Services, Government, Non-Profit Organization, Consumer Goods, Other, Retail, Healthcare
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