Hi, I’m Harpreet Singh, a Graphic & Motion Designer with 4+ years of hands-on experience crafting clean, typography-led visuals and motion that tell a clear story. I enjoy building brand identities and creating social media creatives that feel consistent, modern, and effective across digital and print.
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Riitek is a forward-thinking tech brand specializing in multi-display laptop solutions. I developed a complete brand identity system for them — starting with a custom logo that doubles as a visual metaphor for their quad-display technology (the three square “pixels” within the mark represent multiple screens), through to a full brand guideline document covering colour palette, typography, brand patterns, and real-world mockups.
The goal was to translate a tech-forward, high-performance product into a visual identity that feels precise, modern, and instantly recognizable — from packaging to large-format signage to digital touchpoints.
Scope: Logo design & construction, brand guidelines, colour palette, typography system, brand pattern, mockup design
#branding #logodesign #brandguidelines #brandidentity #graphicdesign
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