Available to hire
Ecommerce growth specialist with 5 years of experience helping Shopify brands and ecommerce businesses grow through SEO, paid media (Meta, Google, LinkedIn), CRO, and email marketing. I design and optimize storefronts end-to-end, from theme/UI/UX and product pages to landing pages, checkout improvements, and full-funnel campaign execution.
I’ve delivered results for clients as a freelancer and also built and operated my own Shopify ecommerce business generating six-figure revenue. I’m analytics-driven, strong in written communication, and comfortable managing multiple remote projects while improving acquisition, conversion, and retention through continuous testing and optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Shopify Growth & Digital Marketing Specialist at Self-Employed (Ecommerce Clients & Firms)
January 1, 2021 - PresentDesigned and built Shopify stores, including theme/UI/UX, product pages, and checkout flow. Delivered full-funnel growth services: technical and on-page SEO (audits, keyword research, content optimization, and off-page strategy), paid advertising (Meta, Google, and LinkedIn campaigns with targeting, budget management, and optimization), CRO (landing-page audits and funnel/checkout optimization), and email marketing using Klaviyo flows and campaigns.
Also created B2B outbound lead generation systems to support client pipeline growth, and provided analytics-driven reporting using GA4 and Search Console. Example deliverables included complete SEO and CRO analysis for client Kinkrooms.co.uk and ongoing acquisition/retention support across multiple client engagements on Fiverr, Contra, and direct work.
E-commerce / Dropshipping Entrepreneur at Independent
January 1, 2021 - PresentBuilt and managed an independent Shopify ecommerce business end-to-end: product research, merchandising, marketing, and conversion optimization. Generated six-figure revenue by applying SEO and CRO principles directly to the storefront to drive traffic, trust, and purchase intent. Coordinated with fulfillment partners including CJ Dropshipping, Printify, and DSers, handling operational and pricing/promotion decisions to support sales growth.
Freelance Shopify Growth & Digital Marketing Specialist at Self-Employed
January 1, 2021 - PresentDesigned and built complete Shopify stores (including theme, UI/UX, product pages, and checkout flow) and delivered SEO, paid media, email marketing, and CRO services for ecommerce and B2B clients. Conducted technical and on-page SEO audits, keyword research, and content optimization to improve organic visibility. Managed Meta, Google, and LinkedIn ad campaigns for acquisition and ROI. Delivered CRO audits and landing-page optimization (including deep analysis work for clients such as Kinkrooms.co.uk). Ran email marketing campaigns and Klaviyo flows to support retention and repeat purchase. Built B2B outbound lead generation systems to support client pipeline growth.
Education
Professional Certificate (Digital Marketing & E-commerce) at Google / Coursera
January 1, 2024 - January 1, 2024Google Analytics Certification (GA4) at Google Skillshop
January 1, 2025 - January 1, 2025Google Ads Search Certification at Google Skillshop
January 1, 2026 - January 1, 2026Semrush Academy (SEO Toolkit & Technical SEO courses) at Semrush Academy
January 1, 2022 - January 1, 2026Yoast SEO for WordPress Certification at Yoast Academy
January 1, 2026 - January 1, 2026Meta Certified Digital Marketing Associate at Meta
January 1, 2024 - January 1, 2024Professional Certificate at Google / Coursera
January 1, 2024 - December 31, 2024Certification at Google Skillshop (GA4)
January 1, 2025 - December 31, 2025Search Certification at Google Skillshop (Google Ads Search)
January 1, 2026 - December 31, 2026Coursework at Semrush Academy (Semrush SEO Toolkit & Technical SEO)
January 1, 2022 - December 31, 2026Certification at Yoast Academy (Yoast SEO for WordPress)
January 1, 2026 - December 31, 2026Certification at Meta
January 1, 2024 - December 31, 2024Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2024 - August 26, 2026Google Analytics Certification (GA4)
January 1, 2025 - August 26, 2026Google Ads Search Certification
January 1, 2026 - August 26, 2026Semrush SEO Toolkit & Technical SEO Courses
January 1, 2022 - January 1, 2026Yoast SEO for WordPress Certification
January 1, 2026 - August 26, 2026Meta Certified Digital Marketing Associate
January 1, 2024 - August 26, 2026Google Digital Marketing & E-commerce Professional Certificate
January 1, 2024 - December 31, 2024Google Analytics Certification (GA4) - Google Skillshop
January 1, 2025 - December 31, 2025Google Ads Search Certification - Google Skillshop
January 1, 2026 - December 31, 2026Semrush SEO Toolkit & Technical SEO Courses - Semrush Academy
January 1, 2022 - December 31, 2026Yoast SEO for WordPress Certification - Yoast Academy
January 1, 2026 - December 31, 2026Meta Certified Digital Marketing Associate
January 1, 2024 - December 31, 2024Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
- Shopify store design and development
- Premium fashion focused UI/UX
- Product and collection organization
- Mobile-responsive e-commerce experience
- Conversion-focused navigation and product presentation
- Brand storytelling and visual merchandising
Heart of Sun Shopify E-commerce Store
Designed and developed a premium Shopify e-commerce experience for Heart of Sun, a Miami-based womenswear and swimwear brand. The project focused on creating a visually engaging storefront that reflects the brand’s luxury aesthetic while making product discovery and shopping seamless.
Key Focus Areas:
Portfolio: https://www.twine.net/signin
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