Marketing Content Analyst At ROSS VIDEO
Sarfaraz Hossain
Published
Collect and consolidate marketing content from various sources, including websites and internal platforms. Organize content into a single database (e.g., Airtable) for easy access and reference. Tag and categorize content appropriately using predefined tags to ensure quick identification of products, regions, and verticals. Review and analyse content to identify product mentions, regions, and verticals, which may involve watching lengthy videos. Use AI tools and manual methods to transcribe and search through content accurately, ensuring correct identification of specific products and customer names. Handle content with various formats, including text, video, and multimedia. Collaborate with the sales and marketing teams to understand their needs and ensure content is readily accessible and useful for their campaigns.