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I am a brand strategist and entrepreneur with more than nine years of experience across travel, hospitality, real estate, lifestyle, and digital businesses. I help founders and brands clarify their positioning, strengthen their presence, and build practical content and social media systems that generate meaningful engagement and qualified growth. My work combines strategic thinking with hands-on execution, from messaging and personal branding to influencer partnerships and cross-channel brand alignment. I am also the founder of AlsoHere, a travel tech app created from a real challenge I experienced as a traveler. I have taken the venture from an initial idea to a working product, applying the same structured and results-focused mindset I use with clients. I enjoy finding the bottlenecks that hold brands back, creating clear paths forward, and turning strong ideas into visible, sustainable traction.…I am a brand strategist and entrepreneur with more than nine years of experience across travel, hospitality, real estate, lifestyle, and digital businesses. I help founders and brands clarify their positioning, strengthen their presence, and build practical content and social media systems that generate meaningful engagement and qualified growth. My work combines strategic thinking with hands-on execution, from messaging and personal branding to influencer partnerships and cross-channel brand alignment. I am also the founder of AlsoHere, a travel tech app created from a real challenge I experienced as a traveler. I have taken the venture from an initial idea to a working product, applying the same structured and results-focused mindset I use with clients. I enjoy finding the bottlenecks that hold brands back, creating clear paths forward, and turning strong ideas into visible, sustainable traction.

Sarina Glanz

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I am a brand strategist and entrepreneur with more than nine years of experience across travel, hospitality, real estate, lifestyle, and digital businesses. I help founders and brands clarify their positioning, strengthen their presence, and build practical content and social media systems that generate meaningful engagement and qualified growth. My work combines strategic thinking with hands-on execution, from messaging and personal branding to influencer partnerships and cross-channel brand alignment. I am also the founder of AlsoHere, a travel tech app created from a real challenge I experienced as a traveler. I have taken the venture from an initial idea to a working product, applying the same structured and results-focused mindset I use with clients. I enjoy finding the bottlenecks that hold brands back, creating clear paths forward, and turning strong ideas into visible, sustainable traction.…I am a brand strategist and entrepreneur with more than nine years of experience across travel, hospitality, real estate, lifestyle, and digital businesses. I help founders and brands clarify their positioning, strengthen their presence, and build practical content and social media systems that generate meaningful engagement and qualified growth. My work combines strategic thinking with hands-on execution, from messaging and personal branding to influencer partnerships and cross-channel brand alignment. I am also the founder of AlsoHere, a travel tech app created from a real challenge I experienced as a traveler. I have taken the venture from an initial idea to a working product, applying the same structured and results-focused mindset I use with clients. I enjoy finding the bottlenecks that hold brands back, creating clear paths forward, and turning strong ideas into visible, sustainable traction.

Available to hire

I am a brand strategist and entrepreneur with more than nine years of experience across travel, hospitality, real estate, lifestyle, and digital businesses. I help founders and brands clarify their positioning, strengthen their presence, and build practical content and social media systems that generate meaningful engagement and qualified growth. My work combines strategic thinking with hands-on execution, from messaging and personal branding to influencer partnerships and cross-channel brand alignment.

I am also the founder of AlsoHere, a travel tech app created from a real challenge I experienced as a traveler. I have taken the venture from an initial idea to a working product, applying the same structured and results-focused mindset I use with clients. I enjoy finding the bottlenecks that hold brands back, creating clear paths forward, and turning strong ideas into visible, sustainable traction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Portuguese

Intermediate

Work Experience

Brand, Social & Employer Branding Manager at SEO Sherpa

May 1, 2022 - September 1, 2023

Led brand and employer branding strategy for an international SEO agency in Dubai. Scaled the organic audience to more than 30,000 followers across platforms, generated over 100 qualified inbound leads through content strategy, and doubled engagement rates within 12 months. Developed and launched a digital SEO learning platform to strengthen brand authority and support talent acquisition.

Founder & Brand Strategist at Shine Media OÜ

January 1, 2020 - Present

Founded and lead a boutique consultancy advising founders and growth-driven brands in travel, hospitality, lifestyle, and digital sectors. Develop brand positioning, personal branding, content systems, social media strategies, influencer collaborations, and partnership initiatives across Europe and Asia. Increased client engagement rates by 2–3x and supported consistent qualified inbound growth. Currently building AlsoHere, a travel tech app connecting global travelers through presence-based check-ins, from initial concept to working product.

Head of Marketing & Sales at Fine & Country Mallorca

December 1, 2018 - August 1, 2019

Led marketing and sales for a luxury real estate brand in Mallorca. Built the digital presence and premium positioning from scratch, aligned cross-functional initiatives with measurable sales objectives, developed executive-level sales frameworks and brand materials, and increased qualified inquiries in the high-end segment.

Social Media Manager at Cavance Rose d’Argan

July 1, 2018 - August 1, 2019

Managed the digital and social media presence of a European luxury skincare brand. Developed integrated storytelling and performance-driven campaigns, coordinated influencer collaborations across European markets, increased brand visibility, and supported online revenue growth.

Marketing & Investment at Private Property Mallorca

September 1, 2017 - July 1, 2018

Supported marketing activities across the business while contributing to the development and positioning of the investment division. Created investor-focused marketing and communication strategies, conducted market and competitor analysis, and supported the generation of qualified investor inquiries.

Executive Assistant at Portals Hills Boutique Hotel / Finest Selection Group

April 1, 2015 - July 1, 2017

Provided organizational, administrative, and strategic support to senior management during daily operations and the pre-opening and launch phase of a five-star boutique hotel. Coordinated cross-functional teams and external agencies, supported executive decision-making and reporting, helped align operations with marketing and brand rollout, and served as a central communication bridge between management and stakeholders.