Sarine Batouzian

Lead brand identity and rebranding projects from research and visual exploration through concept development, client presentation, and implementation. Worked on the rebranding of the Office of the Prime Minister of the Republic of Armenia alongside the Creative Director. Developed the brand direction and visual ecosystem for Armad International (a premium hospitality and lifestyle investment group) across 2 internal brands and 5 sub-brands. Led brand identity, product and packaging direction, content, and campaign imagery for Noema, a home fragrance and lifestyle project under Armad Creative, from concept through launch.

Led branding, visual identity, and campaign projects from brief, research, and moodboard development through final execution and production. Developed the Deem Communications rebrand and created a complete brand book, maintaining and evolving the identity over subsequent years. Supported the Art Director in overseeing a 5-person creative team by reviewing work, providing feedback, and mentoring junior designers and interns. Created campaign visual directions, key visuals, and cross-channel design systems across social, digital, print, and events. Collaborated with clients and PR/marketing teams throughout briefing, concept presentation, and execution. Selected work highlights include Sustainable Mobility Report 2024, CEPA Implementation Progress Report, Europe Day 2023 campaign, and UNDP Innovation in Action campaign, plus additional branding, campaign, editorial, event, and digital projects.

Developed brand identities and visual communication materials for clients across Lebanon and Saudi Arabia. Designed ongoing social media content, campaign assets, and print advertising in alignment with content calendars and brand direction.