Sarmishta Biswas

Conducted user research and usability testing to identify friction points in the mobile app and internal dashboard workflows, translating findings into actionable design improvements. Designed wireframes and interactive prototypes in Figma for mobile app features and internal tools, iterating based on stakeholder and user feedback. Contributed to the website revamp initiative — defining interface layouts, visual systems, and interaction patterns aligned with brand standards. Designed high-volume digital campaign assets, email newsletters, and social media creatives for a large customer base, maintaining brand consistency across all touchpoints. Established scalable design components and templates to improve production speed and ensure visual coherence across digital and marketing platforms.

Collaborated with cross-functional teams on major UI/UX projects ensuring improved usability and scalability. Worked in the marketing team to produce internal and external corporate communications, creating visual solutions that enhanced brand consistency and user engagement.

Led end-to-end visual branding and product design for the 2023 skincare launch — packaging, digital assets, and website visuals. Developed cohesive visual systems across product and web touchpoints; designs remain in active commercial circulation since launch.