I'm Sarmishta Biswas, a UX & Visual Designer focused on fintech and digital products. I currently drive UX at ICICI Securities, where I conduct user research, build wireframes, and contribute to mobile app design. I blend a strong visual design foundation with user-centered thinking to deliver clear, scalable, and research-backed experiences. I'm seeking a product/UX design role at a leading BFSI or fintech organization, where I can contribute across product, design systems, and campaigns. I enjoy collaborating with cross-functional teams and designing for high-volume digital platforms. In my current role, I've contributed to website revamps, scalable design components, and consistent brand visuals across digital and marketing touchpoints. Previously, I led branding and product design for skincare launches and created editorial and print-ready layouts during internships.

Sarmishta Biswas

I'm Sarmishta Biswas, a UX & Visual Designer focused on fintech and digital products. I currently drive UX at ICICI Securities, where I conduct user research, build wireframes, and contribute to mobile app design. I blend a strong visual design foundation with user-centered thinking to deliver clear, scalable, and research-backed experiences. I'm seeking a product/UX design role at a leading BFSI or fintech organization, where I can contribute across product, design systems, and campaigns. I enjoy collaborating with cross-functional teams and designing for high-volume digital platforms. In my current role, I've contributed to website revamps, scalable design components, and consistent brand visuals across digital and marketing touchpoints. Previously, I led branding and product design for skincare launches and created editorial and print-ready layouts during internships.

Available to hire

I’m Sarmishta Biswas, a UX & Visual Designer focused on fintech and digital products. I currently drive UX at ICICI Securities, where I conduct user research, build wireframes, and contribute to mobile app design. I blend a strong visual design foundation with user-centered thinking to deliver clear, scalable, and research-backed experiences. I’m seeking a product/UX design role at a leading BFSI or fintech organization, where I can contribute across product, design systems, and campaigns.

I enjoy collaborating with cross-functional teams and designing for high-volume digital platforms. In my current role, I’ve contributed to website revamps, scalable design components, and consistent brand visuals across digital and marketing touchpoints. Previously, I led branding and product design for skincare launches and created editorial and print-ready layouts during internships.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Visual Designer at ICICI Securities
July 1, 2023 - Present
Collaborated with cross-functional teams on major UI/UX projects ensuring improved usability and scalability. Worked in the marketing team to produce internal and external corporate communications, creating visual solutions that enhanced brand consistency and user engagement.
Design Intern at Luxaderme
February 1, 2023 - May 1, 2023
Executed campaign creatives and packaging design as part of my graduation project. Contributed in branding and marketing by developing designs that aligned with the company’s visual identity.
Freelance Intern at Orient Blackswan
January 1, 2023 - February 1, 2023
Redesigned book covers and created ad layouts for print and digital media. Collaborated remotely with the editorial team to deliver polished designs under tight timelines.
Design Intern at Spinning Top Media
June 1, 2022 - August 1, 2022
Designed social media creatives and print materials that supported marketing campaigns and client deliverables. Gained experience in adapting designs across multiple formats and platforms, ensuring brand alignment and visual impact.
UX & Visual Designer at ICICI Securities
July 1, 2023 - Present
Conducted user research and usability testing to identify friction points in the mobile app and internal dashboard workflows, translating findings into actionable design improvements. Designed wireframes and interactive prototypes in Figma for mobile app features and internal tools, iterating based on stakeholder and user feedback. Contributed to the website revamp initiative — defining interface layouts, visual systems, and interaction patterns aligned with brand standards. Designed high-volume digital campaign assets, email newsletters, and social media creatives for a large customer base, maintaining brand consistency across all touchpoints. Established scalable design components and templates to improve production speed and ensure visual coherence across digital and marketing platforms.
Visual Design Intern at Luxaderme
February 1, 2023 - May 1, 2023
Led end-to-end visual branding and product design for the 2023 skincare launch — packaging, digital assets, and website visuals. Developed cohesive visual systems across product and web touchpoints; designs remain in active commercial circulation since launch.
Visual Design Intern at Orient Blackswan
January 1, 2023 - February 1, 2023
Developed layout systems, typography, and visual compositions for print-ready editorial outputs.
Visual Design Intern at Spinning Top Media
June 1, 2022 - August 1, 2022
Created visual assets for brand campaigns, social media, and digital marketing across multiple platforms.

Education

Bachelor of Design in Communication Design (Major: Graphic Design) at Symbiosis Institute of Design
July 1, 2022 - December 1, 2025
Bachelor of Design in Communication Design (major in Graphic Design) at Symbiosis Institute of Design
July 1, 2022 - December 1, 2025
B.Des. Communication Design at Symbiosis Institute of Design, Pune
June 1, 2019 - June 1, 2023
B.Des. at Symbiosis Institute of Design, Pune
June 1, 2019 - June 1, 2023
B.Des. Communication Design at Symbiosis Institute of Design, Pune
June 1, 2019 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Education, Software & Internet