Head of University Communications, Executive Office at Interkantonale Hochschule für Heilpädagogik (HfH)

Led the development and execution of the external presentation and marketing strategy for HfH; provided university-wide communications consulting for specialists; steered marketing projects, including the Center for Early Childhood Special Education; contributed to the Political Communication strategy to strengthen collaboration with supporting cantons; implemented monitoring and quality management to continuously develop the communications department; editorial management of the university magazine and the annual report; managed media relations and proactive topic placements; led the New HfH Website project (concept, tender process, agency collaboration, accessibility, content migration, go-live February 2021); collaborated with partners such as associations, publishers and other universities; responsible for newsroom with editorial planning; produced interviews, reports and news for multiple channels; worked closely with event management and science communication; led a team of exper

Communication and Marketing Specialist at Interkantonale Hochschule für Heilpädagogik (HfH) – Zurich

Managed media relations (planning, organization, triage, staff consulting, media monitoring); executed marketing campaigns (e.g., for new degree programs); produced video projects for the professional field; contributed to website content and image brochures; ghostwrote and edited texts; collaborated with publishers; advertisement planning including Google Ads.

Freelance PR Consultant (and professional training) at Self-employed

Provided PR consulting and professional training; managed client projects and communications coaching during a family break.

Editor and Editorial Staff, Marketing and Communication at Kinderkanal von ARD und ZDF, MDR

Concept development and execution of cross-media PR campaigns; briefed executives for media appearances.

Head of Marketing and PR at COMMERCY AG

Head of Marketing and PR for Weimar/New York; led cross-border campaigns and communications initiatives.

Freelance PR Consultant at Erfurt, Hamburg, and Munich

Independent PR consulting across multiple markets and client contexts.