I’m a Portuguese/Brazilian multidisciplinary designer based in Australia, with over ten years experience across various industries. I love connecting with people from different backgrounds and in different industries, which helps me see design in new and exciting ways. My approach to design isn’t typical; I like to get involved with all areas of a business, not just design. I enjoy learning from other teams and seeing how everything fits together. I’m always moving around, trying out new things, and keeping the process fresh and fun.

Sasha Bernardes

I’m a Portuguese/Brazilian multidisciplinary designer based in Australia, with over ten years experience across various industries. I love connecting with people from different backgrounds and in different industries, which helps me see design in new and exciting ways. My approach to design isn’t typical; I like to get involved with all areas of a business, not just design. I enjoy learning from other teams and seeing how everything fits together. I’m always moving around, trying out new things, and keeping the process fresh and fun.

Available to hire

I’m a Portuguese/Brazilian multidisciplinary designer based in Australia, with over ten years experience across various industries. I love connecting with people from different backgrounds and in different industries, which helps me see design in new and exciting ways.

My approach to design isn’t typical; I like to get involved with all areas of a business, not just design. I enjoy learning from other teams and seeing how everything fits together. I’m always moving around, trying out new things, and keeping the process fresh and fun.

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Experience Level

Expert
Intermediate

Language

English
Fluent
Portuguese
Fluent

Work Experience

Lead Designer at City Beach
January 1, 2021 - Present
Led a two-person design team, overseeing all design across 67 stores nationwide. Collaborated with department heads and Directors to align on design strategy and objectives. Produced design assets for marketing campaigns, managed materials and color quality with production teams, and led digital design (website assets, email campaigns, social). Also guided in-store marketing materials, app design contributions, photoshoots, third-party artwork approvals (e.g., McDonald’s), and assets for influencer events.
Creative Lead at Culture Kings
January 1, 2025 - Present
As Creative Lead, mentored a two-designer team and ensured all output aligned with brand values. Collaborated with multiple teams to deliver cohesive content across digital, paid, social, EDMs, and billboards. Worked with retail to design in-store creatives for screens, signage, and POS. Led event design for invitations, signage, decals, menus, and photobooth assets. Partnered with major franchises on exclusive product launches (Disney, UFC, F1, Netflix, Halo, Crocs) while maintaining strict brand guidelines.
Graphic Designer - Contractor at Story Bridge Hotel
January 1, 2017 - Present
Freelanced for six months, creating design assets for five distinct hotel sections. Produced DL table flyers, whiskey pamphlets, and dine-in menus, tailoring messaging to varied hospitality contexts.
Head Graphic Designer at Cricks Sunshine Coast
January 1, 2017 - January 1, 2018
Oversee design across six car brands, delivering print and digital assets including articles, pamphlets, billboards, car wraps, internal communications, and social content. Led events such as golf pro competitions to showcase new models and developed brand activations.
Graphic Designer - Full Time at Domino’s Pizza
January 1, 2018 - January 1, 2021
Initially managed digital design (emails and online campaigns) and later moved into print design (in-store menus, POS signage, mailers, A-frame signs). In final year, shadowed Lead Designer on photoshoots and assumed responsibility for shoots when supervisor transitioned to remote work.

Education

Bachelor of Design at Design College Australia
January 1, 2016 - January 1, 2017
Diploma of Graphic Design at Griffith University, Queensland College of Art
January 1, 2013 - January 1, 2015
Diploma of Business at Southbank Institute of Technology
January 1, 2011 - January 1, 2012
Certificate III Hospitality at Brigidine College
January 11, 2030 - April 8, 2026

Qualifications

Certificate II Business Communication
January 11, 2030 - April 8, 2026
Certificate III Hospitality
January 11, 2030 - April 8, 2026
Certificate II Business Communication
January 11, 2030 - April 8, 2026

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services