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I’m a content writer and digital marketing professional with a strong track record of creating clear, engaging copy across email, SMS, web, and social channels for both large organizations and smaller brands. I adapt tone and voice to match different audiences and campaign goals, ensuring everything stays on-brand and launch-ready. I manage content calendars, collaborate with cross-functional teams and stakeholders, and use A/B testing and performance data to refine messaging over time. I’m comfortable writing for consumer marketing as well as internal and organizational communications, with an eye for accuracy, quality control, and tight deadlines.…I’m a content writer and digital marketing professional with a strong track record of creating clear, engaging copy across email, SMS, web, and social channels for both large organizations and smaller brands. I adapt tone and voice to match different audiences and campaign goals, ensuring everything stays on-brand and launch-ready. I manage content calendars, collaborate with cross-functional teams and stakeholders, and use A/B testing and performance data to refine messaging over time. I’m comfortable writing for consumer marketing as well as internal and organizational communications, with an eye for accuracy, quality control, and tight deadlines.

Kaevonda Smith

Copywriter, Content Producer, Digital Marketer, +5

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I’m a content writer and digital marketing professional with a strong track record of creating clear, engaging copy across email, SMS, web, and social channels for both large organizations and smaller brands. I adapt tone and voice to match different audiences and campaign goals, ensuring everything stays on-brand and launch-ready. I manage content calendars, collaborate with cross-functional teams and stakeholders, and use A/B testing and performance data to refine messaging over time. I’m comfortable writing for consumer marketing as well as internal and organizational communications, with an eye for accuracy, quality control, and tight deadlines.…I’m a content writer and digital marketing professional with a strong track record of creating clear, engaging copy across email, SMS, web, and social channels for both large organizations and smaller brands. I adapt tone and voice to match different audiences and campaign goals, ensuring everything stays on-brand and launch-ready. I manage content calendars, collaborate with cross-functional teams and stakeholders, and use A/B testing and performance data to refine messaging over time. I’m comfortable writing for consumer marketing as well as internal and organizational communications, with an eye for accuracy, quality control, and tight deadlines.

Available to hire

I’m a content writer and digital marketing professional with a strong track record of creating clear, engaging copy across email, SMS, web, and social channels for both large organizations and smaller brands. I adapt tone and voice to match different audiences and campaign goals, ensuring everything stays on-brand and launch-ready.

I manage content calendars, collaborate with cross-functional teams and stakeholders, and use A/B testing and performance data to refine messaging over time. I’m comfortable writing for consumer marketing as well as internal and organizational communications, with an eye for accuracy, quality control, and tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Consultant at Verizon

November 20, 2023 - August 15, 2026

Write and edit copy across email, SMS, direct mail, and digital channels for wireless and home internet customer audiences, tailoring tone and messaging to different customer segments and campaign types. Conduct A/B testing on subject lines, preheaders, body copy, and calls to action for lifecycle and ad hoc campaigns, using results to improve future content. Manage executive feedback and secure stakeholder approvals (legal, senior leadership, integrated marketing) to ensure accuracy, on-brand messaging, and launch readiness. Coordinate content delivery timelines across concurrent campaigns, partnering with developers and cross-functional teams to keep content on schedule.

Engineer III Specialist – Systems Analysis at Verizon

September 1, 2022 - November 30, 2023

Draft and review customer-facing and frontline informational content to ensure clarity and consistency across materials. Provide input on content and training materials to support smooth product and promotion launches.

Chief of Staff (Part-time) at The Sopi Mitil Co.

August 1, 2022 - Present

Create engaging written content and maintain the content calendar for a fashion brand, overseeing community engagement across platforms. Support marketing initiatives that strengthen brand voice, awareness, and customer engagement.

Sr. Analyst, Program & Project Management (Omni Programs & Operations Orchestration) at Verizon

September 30, 2019 - September 29, 2022

Analyze and review training materials and customer-facing content for clarity, accuracy, and readiness ahead of major launches. Build customer experience roadmaps and present content plans to cross-channel teams.