Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.…I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.

Sasha Perlman

Executive Producer, Production Manager, Event Visualizer, +7





I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.…I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.

Available to hire

I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.

Skills

Set Design

Promo Video

Experience Level

Set Design

Expert

Promo Video

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Executive Producer & Founder at Rooted Design Collective

January 1, 2022 - Present

Founded and leads large-scale festival and activation production, overseeing budgets up to $5M, site and infrastructure planning, permitting, run of show, and artist experience. Built and maintained a national network of production partners and vendors; led cross-functional teams of 30+ across staging, AV, lighting, and power; prioritized inclusive procurement and stakeholder alignment while managing risk and safety in high-density environments.