Sasha Perlman
I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling.
About
I am Sasha Perlman, Executive Producer and Founder of Rooted Design Collective. I craft immersive, large-scale cultural experiences that bring people together through art, music, and storytelling. With 20+ years in the field, I’ve steered multi-day productions across high-density venues, balancing creative direction with logistics, permitting, and budget oversight.\n\nI build strong partnerships with artists, unions, vendors, and institutions, lead cross-functional teams of 30+ people, manage up to $5M budgets, and design scalable production ecosystems that keep safety, quality, and audience experience at the forefront.
- 4 years' experience
- Joined May 2026
Skills· 2
Languages
- EnglishFluent
- RussianFluent
Industry experience
- Other
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Work experience
Founded and leads large-scale festival and activation production, overseeing budgets up to $5M, site and infrastructure planning, permitting, run of show, and artist experience. Built and maintained a national network of production partners and vendors; led cross-functional teams of 30+ across staging, AV, lighting, and power; prioritized inclusive procurement and stakeholder alignment while managing risk and safety in high-density environments.
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