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Hi, I’m Shawna Mascarelli. I’m a Senior Creative Producer with 20+ years of experience in media, marketing, social, interactive content, and production leadership. I’ve led end-to-end creative solutions for Fortune 100 clients including Amazon, Microsoft, T-Mobile, and Starbucks. I’m passionate about clear storytelling, audience engagement, workflow optimization, and empowering teams through creative and technical excellence. I’m based in Kent, WA, and thrive in cross-functional environments. I partner with stakeholders to align messaging with business goals and brand standards, delivering high-quality content across video, design, social, and events while pursuing measurable ROI and scalable workflows, including pioneering AI adoption to accelerate content creation.…Hi, I’m Shawna Mascarelli. I’m a Senior Creative Producer with 20+ years of experience in media, marketing, social, interactive content, and production leadership. I’ve led end-to-end creative solutions for Fortune 100 clients including Amazon, Microsoft, T-Mobile, and Starbucks. I’m passionate about clear storytelling, audience engagement, workflow optimization, and empowering teams through creative and technical excellence. I’m based in Kent, WA, and thrive in cross-functional environments. I partner with stakeholders to align messaging with business goals and brand standards, delivering high-quality content across video, design, social, and events while pursuing measurable ROI and scalable workflows, including pioneering AI adoption to accelerate content creation.

SHAWNA MASCARELLI

Creative Producer, Video Editor, Content Producer, +2

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Hi, I’m Shawna Mascarelli. I’m a Senior Creative Producer with 20+ years of experience in media, marketing, social, interactive content, and production leadership. I’ve led end-to-end creative solutions for Fortune 100 clients including Amazon, Microsoft, T-Mobile, and Starbucks. I’m passionate about clear storytelling, audience engagement, workflow optimization, and empowering teams through creative and technical excellence. I’m based in Kent, WA, and thrive in cross-functional environments. I partner with stakeholders to align messaging with business goals and brand standards, delivering high-quality content across video, design, social, and events while pursuing measurable ROI and scalable workflows, including pioneering AI adoption to accelerate content creation.…Hi, I’m Shawna Mascarelli. I’m a Senior Creative Producer with 20+ years of experience in media, marketing, social, interactive content, and production leadership. I’ve led end-to-end creative solutions for Fortune 100 clients including Amazon, Microsoft, T-Mobile, and Starbucks. I’m passionate about clear storytelling, audience engagement, workflow optimization, and empowering teams through creative and technical excellence. I’m based in Kent, WA, and thrive in cross-functional environments. I partner with stakeholders to align messaging with business goals and brand standards, delivering high-quality content across video, design, social, and events while pursuing measurable ROI and scalable workflows, including pioneering AI adoption to accelerate content creation.

Available to hire

Hi, I’m Shawna Mascarelli. I’m a Senior Creative Producer with 20+ years of experience in media, marketing, social, interactive content, and production leadership. I’ve led end-to-end creative solutions for Fortune 100 clients including Amazon, Microsoft, T-Mobile, and Starbucks. I’m passionate about clear storytelling, audience engagement, workflow optimization, and empowering teams through creative and technical excellence.

I’m based in Kent, WA, and thrive in cross-functional environments. I partner with stakeholders to align messaging with business goals and brand standards, delivering high-quality content across video, design, social, and events while pursuing measurable ROI and scalable workflows, including pioneering AI adoption to accelerate content creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Creative Producer at VMG STUDIOS

September 1, 2016 - Present

Led end-to-end creative execution across campaigns for video, marketing, social, design, brand, events, and digital. Owned planning, delivery, and stakeholder communication to drive ROI, high click-through rates, and referred leads. Produced content from concept to delivery and guided production teams through creative development, shoots, post-production, and design. Achieved 100% client and stakeholder satisfaction (2025 KPI); delivered projects with 50% external cost savings (2025 KPI); generated 30% internal cost savings through workflow optimization and hands-on support. Pioneered AI adoption with new tools, content generation, and AI workflows.

Creative Lead at DESIGN LABORATORY

February 1, 2013 - July 1, 2016

Owned concept-to-delivery of media and social projects, overseeing creative development and execution while establishing scalable workflows that improved efficiency and cross-team collaboration. Grew client base through award-winning content and turned existing clients into evangelists. Championed team-building rituals to foster design thinking and narrative intelligence.

Associate Producer / Video Editor at KIRO TV (CBS Affiliate)

July 1, 2011 - February 1, 2013

Generated fast-paced broadcast content supporting large-scale live and recorded productions while developing strong technical expertise in creative and management software. Produced and/or edited content for Star Search, Seafair, live sports, and news. Rose through the ranks, earning multiple promotions and advancements.

Media Content Development Manager at MICROSOFT

November 1, 2010 - June 1, 2011

Developed and produced IT Showcase videos at Microsoft Production Studios, translating complex IT topics into clear, easily digestible stories for company-wide distribution and social. 6-month contract. Raised viewership and spotlight on the series through compelling storytelling and expert direction of subject matter experts. Partnered with stakeholders to align messaging with business goals and emerging trends while upholding Microsoft’s brand and cultural standards.

Freelance Assistant Producer / Video Editor at COMCAST SPOTLIGHT

January 1, 2008 - September 1, 2010

Produced and edited a range of broadcast commercial spots and marketing campaigns for regional advertisers, championing multiple brands and messaging frameworks. Facilitated internal cost-savings through cross-functional skills and quick adaptation. Managed many simultaneous projects, balancing creative execution with deadlines.