Social Media Manager at SASHARIDGE

Led growth of personal social media accounts to 55,000+ followers (gaining 20k in the last year) with a focus on TikTok and Instagram. Built storytelling-driven content strategy, planned and designed content, and produced short videos and stories using Canva and photo editing tools. Executed brand collaborations (including Disney+) and product placements, boosting audience engagement and brand awareness. Researched audience behaviour and trends to optimise reach and maintain steady follower growth, and collaborated with high-profile brands on high-visibility campaigns.

Owner & Independent Personal Trainer at SASHA RIDGE FIT

Founded and currently run a personal training business with 30+ clients from diverse backgrounds. Develop personalised fitness plans for clients aged 18-90, delivering measurable fitness improvements. Manage business finances, scheduling, CRM, contracts, and customer service. Leverage sales experience to communicate value, converting leads into long-term clients. Deliver 1-1 and group training with strong client retention.