Sat Jandu

Lead strategic marketing planning, performance management, and operational delivery to ensure campaigns align with business priorities and deliver measurable results. Oversee marketing governance, budgeting, and data-led reporting while driving process efficiency and accountability across teams. Collaborate with product, digital, finance, and compliance functions to enable a scalable, compliant, and insight-driven marketing operation. Achievements include introducing a structured planning framework aligned with commercial objectives and product roadmaps, streamlining briefing/approval processes to reduce time-to-market, implementing KPI dashboards to evaluate ROI across savings, mortgage, and member campaigns, optimising budgets and forecasting for growth targets, and embedding a test-and-learn culture with agile ways of working.

Responsible for driving the performance marketing strategy and delivery for Executive Education (EE) across paid media, SEO and PPC, owned channels including website and social media platforms, for both B2C and B2B. Raised EE’s profile and reputation while contributing to participant acquisition through lead generation, conversion activities, and brand awareness. Developed and implemented integrated digital strategies for the EE portfolio, including EdTech partnerships and Oxford Saïd Online. Led SEO strategy to improve organic rankings; set KPI targets for digital channels; managed the marketing budget; oversaw agency performance; built and maintained relationships with EdTech partners and suppliers; managed a team including Marketing Executive, Paid Media and Marketing Manager Digital Content; deputised for the Director of Marketing & Portfolio in meetings.

Contract role to launch the nextpay service reporting to the Head of Marketing. Launched the next3step credit account. Responsible for all online and offline marketing and customer communication for the nextpay credit service. Implemented a new bonus structure for over 500 stores.