Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sat Jandu, a strategic and results-driven marketing leader with extensive B2C/B2B experience across direct-to-consumer financial services and higher education/edtech. I excel at leading change, driving integration, and steering digital transformation across multiple channels to deliver strong P&L returns and build high-performing teams. I thrive in cross-functional environments, turning data into insight and turning ideas into scalable campaigns that align with business objectives. I’m passionate about creating compliant, scalable marketing operations, embedding test-and-learn cultures, and driving continuous improvement and growth.…Hi, I’m Sat Jandu, a strategic and results-driven marketing leader with extensive B2C/B2B experience across direct-to-consumer financial services and higher education/edtech. I excel at leading change, driving integration, and steering digital transformation across multiple channels to deliver strong P&L returns and build high-performing teams. I thrive in cross-functional environments, turning data into insight and turning ideas into scalable campaigns that align with business objectives. I’m passionate about creating compliant, scalable marketing operations, embedding test-and-learn cultures, and driving continuous improvement and growth.

Sat Jandu

Marketer, Marketing Strategist, Digital Marketer, +4





Hi, I’m Sat Jandu, a strategic and results-driven marketing leader with extensive B2C/B2B experience across direct-to-consumer financial services and higher education/edtech. I excel at leading change, driving integration, and steering digital transformation across multiple channels to deliver strong P&L returns and build high-performing teams. I thrive in cross-functional environments, turning data into insight and turning ideas into scalable campaigns that align with business objectives. I’m passionate about creating compliant, scalable marketing operations, embedding test-and-learn cultures, and driving continuous improvement and growth.…Hi, I’m Sat Jandu, a strategic and results-driven marketing leader with extensive B2C/B2B experience across direct-to-consumer financial services and higher education/edtech. I excel at leading change, driving integration, and steering digital transformation across multiple channels to deliver strong P&L returns and build high-performing teams. I thrive in cross-functional environments, turning data into insight and turning ideas into scalable campaigns that align with business objectives. I’m passionate about creating compliant, scalable marketing operations, embedding test-and-learn cultures, and driving continuous improvement and growth.

Available to hire

Hi, I’m Sat Jandu, a strategic and results-driven marketing leader with extensive B2C/B2B experience across direct-to-consumer financial services and higher education/edtech. I excel at leading change, driving integration, and steering digital transformation across multiple channels to deliver strong P&L returns and build high-performing teams.

I thrive in cross-functional environments, turning data into insight and turning ideas into scalable campaigns that align with business objectives. I’m passionate about creating compliant, scalable marketing operations, embedding test-and-learn cultures, and driving continuous improvement and growth.

Skills

Branding

CRM

SEO

Experience Level

Branding

Expert

CRM

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Marketing Planning & Operations Manager at Nottingham Building Society

January 1, 2025 - Present

Lead strategic marketing planning, performance management, and operational delivery to ensure campaigns align with business priorities and deliver measurable results. Oversee marketing governance, budgeting, and data-led reporting while driving process efficiency and accountability across teams. Collaborate with product, digital, finance, and compliance functions to enable a scalable, compliant, and insight-driven marketing operation. Achievements include introducing a structured planning framework aligned with commercial objectives and product roadmaps, streamlining briefing/approval processes to reduce time-to-market, implementing KPI dashboards to evaluate ROI across savings, mortgage, and member campaigns, optimising budgets and forecasting for growth targets, and embedding a test-and-learn culture with agile ways of working.

Head of Performance Marketing at Saïd Business School, University of Oxford

January 1, 2023 - January 1, 2024

Responsible for driving the performance marketing strategy and delivery for Executive Education (EE) across paid media, SEO and PPC, owned channels including website and social media platforms, for both B2C and B2B. Raised EE’s profile and reputation while contributing to participant acquisition through lead generation, conversion activities, and brand awareness. Developed and implemented integrated digital strategies for the EE portfolio, including EdTech partnerships and Oxford Saïd Online. Led SEO strategy to improve organic rankings; set KPI targets for digital channels; managed the marketing budget; oversaw agency performance; built and maintained relationships with EdTech partners and suppliers; managed a team including Marketing Executive, Paid Media and Marketing Manager Digital Content; deputised for the Director of Marketing & Portfolio in meetings.

Head of International Marketing Strategy at Keypath Education

January 1, 2017 - January 1, 2023

Implemented international marketing strategy to recruit home and international students for Aston University and University of Exeter online postgraduate and doctoral programmes resulting in a 20% year-on-year uplift. Maximised global digital reach for lead generation by planning and executing all digital marketing campaigns including SEO, PPC, PPI, email, social media with ownership of the strategy, budget, and forecasting. Measured and reported performance of all digital campaigns and assessed against ROI and KPIs. Managed a global team of digital specialists and agencies. Broadened channels with new third parties which included negotiation and setting up contracts. Evaluated end-to-end lead quality in collaboration with sales teams across various customer touch points. Optimised user experience across the customer journey across several touch points resulting in higher conversion rates.

Senior Campaign Manager at Next PLC

January 1, 2017 - January 1, 2017

Contract role to launch the nextpay service reporting to the Head of Marketing. Launched the next3step credit account. Responsible for all online and offline marketing and customer communication for the nextpay credit service. Implemented a new bonus structure for over 500 stores.

Marketing Communications Manager at West Brom Building Society

January 1, 2014 - January 1, 2017

Management of online and offline marketing and communications, internally and externally, for home insurance, life protection, funeral plans, wills, and independent financial advice. Reviewed the marketing strategy for products and aligned them to Mortgage and Savings plans. Managed all third-party relationships for the products I was responsible for, across five companies. Reviewed website content and online guides to improve SEO conversion rates. Mapped the customer journey across branches and online to tighten sales processes and support cross-selling. Revamped mandatory servicing communications with friendlier language and created impactful point-of-sale for 37 branches.

Marketing Specialist at Towry Law Ltd

January 1, 2014 - January 1, 2014

Contract role to update communications affected by changes in FCA regulation, coordinating with print providers to deliver stock to all offices/branches. Delivered retention and acquisition direct mail, introduced the new client newsletter, and reported to the Head of Marketing.