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Art Director and Senior Designer specializing in branding, visual identity, and storytelling. Over the past 8+ years, I’ve partnered with businesses, founders, musicians, and cultural organizations to create thoughtful brands through strategy, design, illustration, and motion. Inspired by art, film, music, and interactive media, I believe great design should solve problems, spark conversations, and leave a lasting impression.…Art Director and Senior Designer specializing in branding, visual identity, and storytelling. Over the past 8+ years, I’ve partnered with businesses, founders, musicians, and cultural organizations to create thoughtful brands through strategy, design, illustration, and motion. Inspired by art, film, music, and interactive media, I believe great design should solve problems, spark conversations, and leave a lasting impression.

Satinder Dhillon

Art Director, Creative Director, Designer, +4

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Art Director and Senior Designer specializing in branding, visual identity, and storytelling. Over the past 8+ years, I’ve partnered with businesses, founders, musicians, and cultural organizations to create thoughtful brands through strategy, design, illustration, and motion. Inspired by art, film, music, and interactive media, I believe great design should solve problems, spark conversations, and leave a lasting impression.…Art Director and Senior Designer specializing in branding, visual identity, and storytelling. Over the past 8+ years, I’ve partnered with businesses, founders, musicians, and cultural organizations to create thoughtful brands through strategy, design, illustration, and motion. Inspired by art, film, music, and interactive media, I believe great design should solve problems, spark conversations, and leave a lasting impression.

Available to hire

Art Director and Senior Designer specializing in branding, visual identity, and storytelling. Over the past 8+ years, I’ve partnered with businesses, founders, musicians, and cultural organizations to create thoughtful brands through strategy, design, illustration, and motion. Inspired by art, film, music, and interactive media, I believe great design should solve problems, spark conversations, and leave a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Creative Director / Partner at METABRAND

January 1, 2021 - Present

Co-lead a multidisciplinary branding studio delivering strategy, identity systems, and digital experiences for corporate & enterprise clients across Canada. Direct creative teams of 3–4 and collaborate cross-functionally with copywriters, developers, and photographers to launch integrated brand campaigns on schedule. Run client-facing workshops and strategic presentations to translate business goals into brand direction, supporting client retention and repeat/new engagements. Own quality control across studio output, maintaining creative consistency across multiple concurrent projects from concept to launch.

Art Director / Designer at GEYSER BRANDS

January 1, 2019 - January 1, 2020

Developed original brand identities for cannabis clients from strategy through visual execution while navigating Health Canada regulatory requirements without sacrificing shelf presence. Designed packaging systems balancing compliance with distinctive market positioning across multiple product launches.

Art Director / Designer at WE ARE HOCKEY (University of the Fraser Valley) / South Asian Studies Institute

January 1, 2018 - January 1, 2018

Worked on exhibition design and visual storytelling focused on race, identity, and representation in Canadian hockey. Contributions included environmental graphics and a companion publication. Collaborated with historians and the South Asian Studies Institute to translate cultural research into exhibition design installed at the Sikh Heritage Museum in Abbotsford, BC.

Art Director / Designer at GEYSER BRANDS

January 1, 2018 - January 1, 2019

Led creative direction for brand identity and exhibition-style design work, supporting cannabis brand identity development and packaging design efforts.

Art Director / Founder at ALT DESIGN HOUSE

January 1, 2018 - Present

Founded and grew an independent studio serving a consistent base of clients in hospitality, healthcare, cannabis, and music. Lead branding projects from strategy through launch, creating distinct visual identities outside corporate brand constraints. Designed brand systems, packaging, and campaigns tailored to each client’s category, including Health-Canada regulated cannabis work that requires both shelf presence and compliance navigation. Manage the full client lifecycle (proposals, timelines, execution) while serving as the sole creative lead across multiple concurrent projects.