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I am a results-driven digital marketing professional with over 10 years of experience planning, executing, and optimizing demand generation campaigns across search, social, email, and content channels. I have a proven track record of delivering measurable growth, improving lead quality, and driving revenue through data-driven strategies. I thrive in fast-paced, cross-functional environments and enjoy turning insights into action that aligns with sales goals and brand vision. I excel at building integrated campaigns with marketing automation, analytics, and creative collaboration. My approach combines data analysis, test-driven optimization, and a focus on customer experience to boost engagement, conversions, and ROI across multiple channels.…I am a results-driven digital marketing professional with over 10 years of experience planning, executing, and optimizing demand generation campaigns across search, social, email, and content channels. I have a proven track record of delivering measurable growth, improving lead quality, and driving revenue through data-driven strategies. I thrive in fast-paced, cross-functional environments and enjoy turning insights into action that aligns with sales goals and brand vision. I excel at building integrated campaigns with marketing automation, analytics, and creative collaboration. My approach combines data analysis, test-driven optimization, and a focus on customer experience to boost engagement, conversions, and ROI across multiple channels.

Sathyamurthy (Satya) Iyer

Marketing Strategist, Growth Marketer, Content Strategist, +5

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I am a results-driven digital marketing professional with over 10 years of experience planning, executing, and optimizing demand generation campaigns across search, social, email, and content channels. I have a proven track record of delivering measurable growth, improving lead quality, and driving revenue through data-driven strategies. I thrive in fast-paced, cross-functional environments and enjoy turning insights into action that aligns with sales goals and brand vision. I excel at building integrated campaigns with marketing automation, analytics, and creative collaboration. My approach combines data analysis, test-driven optimization, and a focus on customer experience to boost engagement, conversions, and ROI across multiple channels.…I am a results-driven digital marketing professional with over 10 years of experience planning, executing, and optimizing demand generation campaigns across search, social, email, and content channels. I have a proven track record of delivering measurable growth, improving lead quality, and driving revenue through data-driven strategies. I thrive in fast-paced, cross-functional environments and enjoy turning insights into action that aligns with sales goals and brand vision. I excel at building integrated campaigns with marketing automation, analytics, and creative collaboration. My approach combines data analysis, test-driven optimization, and a focus on customer experience to boost engagement, conversions, and ROI across multiple channels.

Available to hire

I am a results-driven digital marketing professional with over 10 years of experience planning, executing, and optimizing demand generation campaigns across search, social, email, and content channels. I have a proven track record of delivering measurable growth, improving lead quality, and driving revenue through data-driven strategies. I thrive in fast-paced, cross-functional environments and enjoy turning insights into action that aligns with sales goals and brand vision.

I excel at building integrated campaigns with marketing automation, analytics, and creative collaboration. My approach combines data analysis, test-driven optimization, and a focus on customer experience to boost engagement, conversions, and ROI across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at Bristol Car and Truck Rentals

November 1, 2024 - Present

Developed detailed marketing project plans for digital campaigns, website updates, SEO initiatives, and lead generation programs; coordinated cross-functional teams; managed lifecycle from intake to post-campaign optimization; oversaw a $60,000 annual budget; led website optimization and campaign performance reviews.

Demand Generation Specialist at Bluum Inc.

June 1, 2023 - October 1, 2024

Created structured project plans for demand generation programs; acted as primary internal coordinator between sales, marketing operations, leadership, and external vendors; led HubSpot automation including lead nurturing, lifecycle workflows, segmentation, and lead scoring governance; managed end-to-end email campaigns for 800K+ contacts; oversaw multi-platform social media and paid advertising projects; led SEO optimization initiatives; managed monthly paid media budgets; prepared executive-ready status reports and performance reviews; coordinated daily execution through Asana.

Digital Marketing Lead at CarHub Automotive Group

December 1, 2021 - May 1, 2023

Created structured project plans for demand generation programs; served as primary internal coordinator across funnel; led HubSpot automation projects; managed end-to-end email campaigns for 800K+ contacts; oversaw multi-platform social media and paid advertising projects; led SEO optimization initiatives; managed monthly paid media budgets; prepared executive-ready status reports and campaign reviews; coordinated daily execution through Asana.

Digital Marketing Manager at Cyberwall

January 1, 2021 - December 1, 2021

Created structured project plans for demand generation programs; acted as primary internal coordinator; led HubSpot automation including lead nurturing, lifecycle workflows, segmentation strategies, and lead scoring governance; managed end-to-end email campaigns for 800K+ contacts; oversaw social media and paid advertising projects; led SEO optimization initiatives; managed monthly paid media budgets; prepared executive-ready status reports and campaigns reviews; coordinated daily execution through Asana.

Digital Marketing Manager at Parkbridge Lifestyle

January 1, 2020 - December 1, 2020

Guided digital marketing efforts, set up analytics reports, coordinated cross-functional teams, and supported content and campaigns across Google, Facebook, LinkedIn, and TikTok; collaborated with sales, operations, IT, and senior management to align marketing with business objectives.

Marketing Manager at Sterlite Technologies Ltd.

March 1, 2008 - December 1, 2019

Created structured project plans for demand generation programs including email automation, paid media, SEO, and social campaigns; coordinated with sales, marketing operations, leadership, and external vendors; led HubSpot automation projects; managed end-to-end email campaigns for 800K+ contacts; oversaw multi-platform social media and paid advertising; led SEO optimization initiatives; managed monthly paid media budgets; prepared executive-ready status reports and reviews; coordinated daily execution through Asana.

Digital Marketing Specialist at Bristol Car and Truck Rentals

November 1, 2024 - Present

Led multi-channel digital advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn; analyzed historical performance data and market trends to forecast campaign results; optimized CAD 60,000 annual budget achieving monthly ROAS of 1,000%–1,200%; developed a comprehensive digital strategy aligned with sales goals; improved local SEO and CRO, built analytics dashboards, produced Canva assets for lead capture; collaborated cross-functionally and managed initiatives independently with end-to-end ownership.

Digital Marketing Specialist at CarHub Automotive Group

December 1, 2021 - May 1, 2023

Managed PPC campaigns, social media management, and website optimization for two Chrysler stores; implemented Google Ads, Bing Ads, and social ads with CAD 20K–30K monthly budgets; generated 400+ leads per month with improved ROI; increased organic keywords and website traffic; segmented audiences and personalizing content; optimized Google My Business and profiles; provided actionable campaign insights.

Digital Marketing Specialist at Cyberwall

January 1, 2021 - December 1, 2021

Planned and executed digital marketing strategies; on-page and off-page SEO improvements; achieved site traffic growth from 200+ to 1,500+ visits monthly; created and optimized ad campaigns across Google, Bing, and Facebook; improved CTR and lead conversions; analyzed site data with multiple tools; automated email campaigns and marketing workflows.

Digital Marketing Specialist at Parkbridge Lifestyle

January 1, 2020 - December 1, 2020

Assisted digital marketing efforts; analyzed Google Analytics reports; set up tags and ads across Google, Facebook, LinkedIn, TikTok; created survey content, presentations, and blog suggestions to improve reach; collaborated with marketing, sales, IT, and operations teams to drive reach and engagement.

Education

Bachelor of Commerce – Accounting & Business Management at Gujarat University, India

January 1, 2003 - January 1, 2006

Bachelor of Commerce – Accounting & Business Management at Gujarat University, India

January 1, 2003 - January 1, 2006

Bachelor of Commerce – Accounting & Business Management at Gujarat University, India

January 1, 2003 - January 1, 2006

Qualifications

PMP Certification (In Progress)

January 11, 2030 - January 7, 2026

Google Ads Certification (Search, Display, Shopping, Measure)

January 11, 2030 - January 7, 2026

Google Analytics GA4 Certification

January 11, 2030 - January 7, 2026

HubSpot Email & Inbound Marketing Certification

January 11, 2030 - January 7, 2026

edX HTML, CSS & JavaScript Certification

January 11, 2030 - January 7, 2026

Google Ads – Search|Display|Shopping|Measure