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I am a marketing specialist and graphic designer based in Puebla, Mexico, since 2017. I have developed a strong passion for brand identity and conceptual marketing. My focus lies in brand growth and advertising strategies that deliver real value. I believe in the artistic vision behind creativity and in redefining the rules of how ideas can be expressed.…

Saúl Bautista Torres

Creative Director, Brand Designer, Designer, +3

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I am a marketing specialist and graphic designer based in Puebla, Mexico, since 2017. I have developed a strong passion for brand identity and conceptual marketing. My focus lies in brand growth and advertising strategies that deliver real value. I believe in the artistic vision behind creativity and in redefining the rules of how ideas can be expressed.…

Available to hire

I am a marketing specialist and graphic designer based in Puebla, Mexico, since 2017. I have developed a strong passion for brand identity and conceptual marketing. My focus lies in brand growth and advertising strategies that deliver real value. I believe in the artistic vision behind creativity and in redefining the rules of how ideas can be expressed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Director of Communications at Universidad Angelópolis

August 1, 2024 - Present

Responsible for developing brand and positioning strategies. Manage annual budgets and ROI. Lead the marketing and communications team. Analyze market and competitor data. Develop the annual marketing plan with defined KPIs. Approve creative briefs and campaign calendars. Execute digital campaigns (Meta, SEM, SEO). Plan and produce content calendars. Analyze campaign performance metrics. Prepare weekly lead and engagement reports.

Senior Designer & Marketing Specialist at Expertcell (AT&T)

June 1, 2024 - October 21, 2025

Developed ads for lead generation in sales and recruitment. Oversaw budget and vendor management. Created content for training, sales, and social media. Developed websites for the company’s brands. Designed internal and external sub-brands for the corporate portfolio. Served as head of corporate image.

Community Manager, Designer & Sales Representative at Canal Rosa

July 1, 2021 - October 21, 2025

Developed and managed ads for lead generation in the sales and recruitment areas. Oversaw budget and vendor management. Created content for training, sales, and social media. Developed websites for the company’s brands. Designed internal and external sub-brands for the corporate portfolio. Served as head of corporate image.

Videographer & Editor at PasarelaMX

March 1, 2020 - October 21, 2025

Created and edited video capsules for the digital magazine’s program, website, and YouTube channel. Produced content for social media and promotional materials. Supported the team with training materials.