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Hi, I’m Saul Gonzalez, a Social Media Specialist and Content Creator based in Toronto. I build and execute creative, data-driven content strategies that boost engagement and brand visibility across short-form video and social platforms. With 7+ years in the field, I’ve generated 150M+ monthly views and helped audiences grow to 20M+ followers through viral storytelling and trend-driven content. I’m passionate about storytelling, authentic moments, and translating consumer behavior into engaging content that moves people to act.…Hi, I’m Saul Gonzalez, a Social Media Specialist and Content Creator based in Toronto. I build and execute creative, data-driven content strategies that boost engagement and brand visibility across short-form video and social platforms. With 7+ years in the field, I’ve generated 150M+ monthly views and helped audiences grow to 20M+ followers through viral storytelling and trend-driven content. I’m passionate about storytelling, authentic moments, and translating consumer behavior into engaging content that moves people to act.

Saul Gonzalez

Content Creator, Content Strategist, Social Media Manager, +4

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Hi, I’m Saul Gonzalez, a Social Media Specialist and Content Creator based in Toronto. I build and execute creative, data-driven content strategies that boost engagement and brand visibility across short-form video and social platforms. With 7+ years in the field, I’ve generated 150M+ monthly views and helped audiences grow to 20M+ followers through viral storytelling and trend-driven content. I’m passionate about storytelling, authentic moments, and translating consumer behavior into engaging content that moves people to act.…Hi, I’m Saul Gonzalez, a Social Media Specialist and Content Creator based in Toronto. I build and execute creative, data-driven content strategies that boost engagement and brand visibility across short-form video and social platforms. With 7+ years in the field, I’ve generated 150M+ monthly views and helped audiences grow to 20M+ followers through viral storytelling and trend-driven content. I’m passionate about storytelling, authentic moments, and translating consumer behavior into engaging content that moves people to act.

Available to hire

Hi, I’m Saul Gonzalez, a Social Media Specialist and Content Creator based in Toronto. I build and execute creative, data-driven content strategies that boost engagement and brand visibility across short-form video and social platforms. With 7+ years in the field, I’ve generated 150M+ monthly views and helped audiences grow to 20M+ followers through viral storytelling and trend-driven content. I’m passionate about storytelling, authentic moments, and translating consumer behavior into engaging content that moves people to act.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Store Coordinator (Full-Time) at JX Canada – Winners / HomeSense

September 1, 2023 - February 1, 2026

Delivers high-quality customer experiences by assisting shoppers, resolving inquiries, and maintaining a welcoming store environment. Observes customer behavior and preferences in real-time, leveraging insights to better understand consumer trends and engagement triggers. Supports store operations in a fast-paced retail environment, ensuring organization, efficiency, and attention to detail. Collaborates with team members to maintain visual merchandising standards aligned with brand presentation. Develops strong communication and problem-solving skills through direct customer interaction.

Social Media & Community Manager at Mao Digital (Remote) – Tijuan a, Mexico

December 1, 2019 - October 1, 2025

Create, schedule, and publish high-performing content across TikTok, Instagram, Facebook, and YouTube. Manage daily social media operations including posting, engagement, and performance tracking. Grow client accounts by 40M+ followers combined through trend-driven content strategies. Generate over 200M views across platforms using short-form video and viral content formats. Write engaging captions aligned with brand voice, audience tone, and platform trends. Manage community interactions by responding to comments and DMs in a timely and authentic way. Monitor social media performance (reach, engagement, watch time) and optimize content accordingly. Identify and execute on viral trends, adapting them to different brand identities. Collaborate with marketing teams to align content with broader campaign goals. Assist in influencer collaborations and UGC integration into content strategies.

Content Producer & Community Manager at Badabun – Rot a ry Mexico (Tijuana)

March 1, 2018 - December 1, 2019

Produce viral content for one of the largest Spanish-speaking media companies. Write scripts and social copy optimized for engagement, retention, and shareability. Create and adapt content for Facebook, YouTube, TikTok, and emerging short-form platforms. Collaborate with creative teams to develop concepts aligned with audience behavior and trends. Work in a fast-paced environment with tight deadlines and high content output. Develop a strong instinct for viral storytelling and internet culture. Conceptualize, script, film, edit, and publish short-form content across TikTok and Instagram.

Volunteer Director of Community Services at Rotaract Tecate – Rotary International

January 1, 2015 - December 31, 2019

Led community service initiatives, organized volunteering activities, and coordinated with Rotary International to support local outreach and service projects.

Store Coordinator at JX Canada – Winners / HomeSense

September 1, 2023 - February 1, 2026

Delivered high-quality customer experiences by assisting shoppers, resolving inquiries, and maintaining a welcoming store environment. Observed customer behavior and preferences in real-time, leveraging insights to better understand consumer trends and engagement triggers. Supported store operations in a fast-paced retail environment, ensuring organization, efficiency, and attention to detail. Collaborated with team members to maintain visual merchandising standards aligned with brand presentation. Developed strong communication and problem-solving skills through direct customer interaction.

Social Media & Community Manager at MAO Digital (Remote)

December 1, 2019 - October 1, 2025

Created, scheduled, and published high-performing content across TikTok, Instagram, Facebook, and YouTube. Managed daily social media operations including posting, engagement, and performance tracking. Grew client accounts by 40M+ followers combined through trend-driven content strategies. Generated over 200M views across platforms using short-form video and viral content formats. Wrote engaging captions aligned with brand voice, audience tone, and platform trends. Managed community interactions by responding to comments and DMs in a timely and authentic way. Monitored social media performance (reach, engagement, watch time) and optimized content accordingly. Identified and executed on viral trends, adapting them to different brand identities. Collaborated with marketing teams to align content with broader campaign goals. Assisted in influencer collaborations and UGC integration into content strategies.

Content Producer & Community Manager at Badabun

March 1, 2018 - December 1, 2019

Produced viral content for one of the largest Spanish-speaking media companies. Wrote scripts and social copy optimized for engagement, retention, and shareability. Created and adapted content for Facebook, YouTube, TikTok, and emerging short-form platforms. Collaborated with creative teams to develop concepts aligned with audience behavior and trends. Worked in a fast-paced environment with tight deadlines and high content output. Developed a strong instinct for viral storytelling and internet culture. Conceptualize, script, film, edit, and publish short-form content across TikTok and Instagram.