Available to hire
Hi, I’m Saumya. I’m a creative and results-driven graphic designer with over 15 years of experience spanning graphic design, e-commerce, and digital design. I excel in UI/UX, Figma, Canva, and the Adobe Creative Suite to craft engaging brand experiences and practical digital solutions.
I’ve helped brands increase conversions, optimize websites, and boost engagement through Shopify, email marketing, and paid social campaigns. I enjoy turning ideas into visually compelling assets that drive measurable business growth, and I’m always exploring new tools and methods to elevate brand presence.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Manager at Awethentic Group
September 1, 2020 - PresentWeb and multimedia design studio focused on creating unique digital experiences. Designed and managed 10+ responsive websites using WordPress and Elementor. Developed a custom Shopify e-commerce store (Awethentic Gallery), optimizing navigation and conversions. Integrated booking systems, payment gateways, and responsive layouts for high-traffic pages. Streamlined mockups, infographics, and presentations with AI tools (Gamma, Whimsical, Adobe Generative AI, Uizard). Led SEO strategy and digital ad campaigns, significantly improving web traffic and user retention across client sites. Designed pitch decks on Keynote and Google Slides.
Graphic & Web Designer at Lightem Technologies
July 1, 2020 - September 19, 2025Designed and maintained company website; implemented on-page SEO and Google Ads strategy. Developed product mockups and cohesive brand visuals across print and digital platforms. Managed e-commerce listings and Amazon marketplace presence.
Digital Marketing Executive at Pet Source HK Limited
July 1, 2018 - September 19, 2025Designed and launched chicpets.hk using Shopify, including product photography and SEO setup. Executed promotional campaigns across social and digital channels. Monitored performance via Google Analytics and optimized the customer funnel.
Graphic Designer at Designo Case Ltd
October 1, 2017 - September 19, 2025Produced website banners, product ads, flyers, and digital layouts.
Developed a Shopify website and integrated a payment system to sell products online. Set up Google Ads campaigns and Facebook Business integrations.
Supported product personalization using Mimaki printer workflows.
Academic & Administrative Roles at Multiple Institutions in India
December 1, 2015 - September 19, 2025Academic roles primarily in design and multimedia education. Managed university web systems and LMS (Moodle); led branding for seminars and brochures. Delivered lectures and workshops in multimedia, journalism, and communication design.
Digital Manager at Awethentic Group
September 1, 2020 - PresentLed design and development for 10+ responsive WordPress/Elementor sites; built a custom Shopify e-commerce store (Awethentic Gallery) optimizing navigation and conversions. Integrated booking systems, payments, and responsive layouts for high-traffic pages. Streamlined mockups, infographics, and presentations using AI tools (Gamma, Whimsical, Adobe Generative AI, Uizard). Directed SEO strategy and digital ad campaigns to improve traffic and retention; designed pitch decks for Keynote and Google Slides.
Graphic & Web Designer at Lightem Technologies
July 1, 2020 - September 19, 2025Designed and maintained the company website; implemented on-page SEO and Google Ads strategy. Created product mockups and cohesive brand visuals across print and digital platforms. Managed e-commerce listings and Amazon presence.
Digital Marketing Executive at Pet Source HK Limited
July 1, 2018 - September 19, 2025Designed and launched chicpets.hk using Shopify, including product photography and SEO setup. Executed promotional campaigns across social and digital channels; monitored performance via Google Analytics and optimized the customer funnel.
Graphic Designer at Designo Case Ltd
October 1, 2017 - September 19, 2025Produced website banners, product ads, flyers, and digital layouts. Developed a Shopify website with payment integration. Set up Google Ads campaigns and Facebook Business integrations. Supported product personalization using Mimaki printer workflows.
Academic & Administrative Roles at Multiple Institutions in India
December 1, 2015 - September 19, 2025Academic roles primarily in design and multimedia education. Managed university web systems and LMS (Moodle); led branding for seminars and brochures. Delivered lectures and workshops in multimedia, journalism, and communication design.
Digital Manager at Awethentic Group
September 1, 2020 - PresentLed the design and management of 10+ responsive WordPress/Elementor websites, improving user experience and SEO. Built a custom Shopify store increasing conversions by 30%, integrated booking systems and payment gateways, improving transaction efficiency by 25%. Streamlined design workflows with AI tools including Adobe Creative Suite and Figma; led email marketing and paid social campaigns boosting client web traffic by 40%.
Graphic & Web Designer at Lightem Technologies
July 1, 2020 - September 19, 2025Designed and maintained the company website with a focus on UI/UX. Implemented on-page SEO and Google Ads strategy, increasing site traffic by 20%. Created product mockups and brand visuals using Canva and Adobe Creative Suite. Managed e-commerce listings and Amazon marketplace, improving sales by 15%.
Digital Marketing Executive at Pet Source HK Limited
July 1, 2018 - September 19, 2025Designed and launched Shopify website chicpets.hk, increasing online sales by 25%. Executed email marketing and paid social campaigns, improving customer engagement by 35%. Conducted SEO setup and performance monitoring via Google Analytics. Enhanced product photography and digital design assets using Adobe Creative Suite and Canva.
Graphic Designer at Designo Case Ltd
October 1, 2017 - September 19, 2025Produced website banners, product ads, flyers, and digital layouts using Adobe Creative Suite and Canva. Developed Shopify website with integrated payment system, increasing online sales by 20%. Set up Google Ads and Facebook Business campaigns, boosting paid social reach by 30%. Supported product personalization workflows with Mimaki printer technology.
Web & Graphic Designer at Global
December 1, 2015 - September 19, 2025Delivered custom WordPress, Wix, and Shopify websites with strong UI/UX focus. Created brand identities, landing pages, and product packaging using Figma and Adobe Creative Suite. Utilized AI tools to enhance digital design efficiency and creativity. Supported e-commerce growth through optimized digital design and marketing assets.
Academic & Administrative Roles at Multiple Universities in India
December 1, 2015 - September 19, 2025Managed university web systems and LMS (Moodle), improving user experience and accessibility. Led branding and graphic design for seminars and brochures using Adobe Creative Suite. Delivered lectures and workshops on multimedia, journalism, and UI/UX design. Integrated digital design tools such as Canva and Figma into curriculum.
Education
MBA at Symbiosis Centre for Distance Learning
January 1, 2015 - January 1, 2015MA at University of Lucknow
January 1, 2009 - January 1, 2009B.Com at University of Lucknow
January 1, 2006 - January 1, 2006MBA at Symbiosis Centre for Distance Learning
January 1, 2015 - January 1, 2015MA at University of Lucknow
January 1, 2009 - January 1, 2009B.Com at University of Lucknow
January 1, 2006 - January 1, 2006MBA - Marketing Management at Symbiosis Centre for Distance Learning
January 1, 2015 - January 1, 2015MA - Mass Communication at University of Lucknow
January 1, 2009 - January 1, 2009B.Com - Commerce at University of Lucknow
January 1, 2006 - January 1, 2006Qualifications
NUS Business School Executive Education
January 15, 2023 - March 31, 2022Digital Marketing: Strategies, Models and Framework
Become a UX Designer from Scratch - The Interaction Design Foundation
April 1, 2021 - June 30, 2021Digital Marketing: Strategies, Models and Framework
January 1, 2023 - March 1, 2023Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
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