Senior SEO and Digital Marketing Specialist with 10+ years of experience helping businesses improve search visibility, organic traffic, website performance, lead generation, and online authority. Experienced across Technical SEO, On-Page SEO, Local SEO, E-commerce SEO, keyword research, content optimization, and white-hat authority building.

Saurabh Kumar

Senior SEO and Digital Marketing Specialist with 10+ years of experience helping businesses improve search visibility, organic traffic, website performance, lead generation, and online authority. Experienced across Technical SEO, On-Page SEO, Local SEO, E-commerce SEO, keyword research, content optimization, and white-hat authority building.

Available to hire

Senior SEO and Digital Marketing Specialist with 10+ years of experience helping businesses improve search visibility, organic traffic, website performance, lead generation, and online authority. Experienced across Technical SEO, On-Page SEO, Local SEO, E-commerce SEO, keyword research, content optimization, and white-hat authority building.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

SEO / Google Ads / Facebook Ads Manager at Techinvento IT Services Pvt. Ltd.
January 1, 2020 - May 1, 2023
Managed full-funnel digital marketing campaigns for multiple client accounts, including technical, on-page, and off-page SEO strategies. Performed keyword research, competitor analysis, website audits, and content optimization. Managed Google Ads campaigns (Search, Display, YouTube) and Meta (Facebook/Instagram) ads for lead generation and acquisition. Optimized creatives and landing pages, targeting, bids, CTR, CPC, and conversion performance. Used GA4, Google Search Console, Google Tag Manager, and Meta Ads Manager for tracking and analysis, and coordinated with development/content teams to improve site performance and conversions.
SEO Manager at Rainbow SEO Infotech
November 1, 2016 - February 1, 2020
Planned and managed SEO campaigns across multiple industries. Conducted technical SEO audits, keyword research, competitor research, and opportunity analysis. Managed metadata and content optimization, heading structures, internal linking, and information architecture. Developed backlink acquisition and outreach strategies and monitored rankings, traffic, conversions, and search visibility using GA, Search Console, Ahrefs, and Semrush. Coordinated with web development and content teams to improve site speed and SEO performance, and delivered ongoing reporting and recommendations.
SEO Manager at Techinvento IT Services Pvt. Ltd.
January 1, 2010 - October 1, 2016
Managed SEO campaigns from planning through execution and reporting. Conducted keyword research, on-page optimization, technical analysis, link building, and competitor research to improve organic visibility and targeted traffic. Coordinated with developers, designers, and writers for SEO implementation. Monitored performance and recommended improvements using analytics and search data. Supported related initiatives including SEM, social media marketing, PPC, and online reputation management.

Education

Master of Computer Applications (MCA) – Computer Science at Bidhan Chandra Krishi University
January 1, 2006 - January 1, 2010

Qualifications

Google Analytics Individual Qualification
January 11, 2030 - August 10, 2026
Google Ads Search Certification
January 11, 2030 - August 10, 2026
Google Ads Display Certification
January 11, 2030 - August 10, 2026
Google Shopping Ads Certification
January 11, 2030 - August 10, 2026

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment, Other