Digital Marketing Specialist at Abhinav Mahila Cooperative Society Bank

Formulated and executed hyper-targeted local digital marketing strategies to scale online inquiries and strengthen brand equity for retail banking products and tailored loan portfolios. Managed and optimized corporate social media channels (Facebook, Instagram) to improve high-intent user acquisition and engagement metrics. Produced compliance-aligned multimedia and short-form video content, along with persuasive copy meeting financial regulatory standards. Monitored cross-channel performance using GA4 to continuously optimize ad spend and improve ROI. Key project: Namo Realities (Mountain Hills Resort) — planned and executed an integrated full-funnel digital launch campaign using targeted Meta Ads and local SEO tactics to nurture prospects from awareness through to direct booking conversions and qualified B2C leads.

Digital Marketing Executive at IMC

Led end-to-end digital marketing campaigns across SEO, social media, and paid channels to drive lead generation and brand awareness. Owned daily content strategy across company platforms to increase engagement and community growth. Analyzed KPIs using Google Analytics to refine strategies and maximize return on ad spend. Collaborated with internal teams to design targeted email sequences and promotional creatives that improved conversion rates.

Digital Marketing Specialist at Abhiman Mahila Cooperative Society Bank

Managed and optimised official social media profiles (Facebook, Instagram) to elevate brand awareness and drive customer acquisition for banking products and loan schemes. Planned and executed targeted digital marketing strategies reaching local audiences, resulting in measurable growth in online enquiries and product awareness. Created high-quality visual content, reels, and copywriting tailored to the banking audience using Canva and video editing tools. Monitored campaign analytics and prepared performance reports to inform ongoing strategy improvements.