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Results-driven Social Media Marketing Manager with proven success in growing social accounts, managing paid campaigns, and driving performance through email and influencer marketing. Highlights include scaling Plump It!’s TikTok from 4K to 100K, hitting millions of views across ZOEVA's channels, and delivering influencer campaigns that reached millions.…

Savannah Caswell

Content Creator, Social Media Manager, Influencer Marketing Manager, +1

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Results-driven Social Media Marketing Manager with proven success in growing social accounts, managing paid campaigns, and driving performance through email and influencer marketing. Highlights include scaling Plump It!’s TikTok from 4K to 100K, hitting millions of views across ZOEVA's channels, and delivering influencer campaigns that reached millions.…

Available to hire

Results-driven Social Media Marketing Manager with proven success in growing social accounts, managing paid campaigns, and driving performance through email and influencer marketing. Highlights include scaling Plump It!’s TikTok from 4K to 100K, hitting millions of views across ZOEVA’s channels, and delivering influencer campaigns that reached millions.

Skills

Tiktok

Language

English

Fluent

Work Experience

Social Media Marketing Manager (Freelance) at Zoeva Cosmetics & Sassy Saints

January 1, 2024 - Present

Plan, create and schedule content for all social media accounts (Facebook, YouTube Shorts, Instagram and TikTok); Outreach and manage influencer relationships; Trend and analytics reporting; Meet KPIs and work towards marketing budget.

Marketing Manager at Sarro Si Ltd

January 1, 2023 - January 1, 2024

LTD Marketing Manager responsible for marketing strategy, content planning and influencer outreach across brands; tracked KPIs and budgets; managed ads across Meta and TikTok.

Makeup Artist at Lola's Lashes & Sassy Saints

January 1, 2017 - January 1, 2019

Provided makeup services for clients; built portfolio and brand partnerships; involved in social media promotion.

Social Media Marketing Manager (Freelance) at Lola's Lashes; Sassy Saints; Amadoris

January 1, 2024 - Present

Plan and execute social media strategy; manage influencer relationships; track KPIs; manage marketing budgets; run paid campaigns across Meta and TikTok; create effective email campaigns.

Make up Artist at Self-employed

January 1, 2021 - December 31, 2023

Freelance makeup artistry with a focus on social media visibility and client campaigns.

Social Media Marketing Manager at Plump It!

January 1, 2019 - Present

Scaled TikTok from 4K to 100K; delivered campaigns reaching millions; managed influencer outreach and email marketing.