I developed and demonstrated an integrated business automation workflow using GoHighLevel (GHL), Make.com and Clay, connecting CRM management, lead generation, data enrichment and automated communication processes into a more streamlined system. The project involved configuring GoHighLevel to manage contacts, organise leads, track opportunities through sales pipelines, automate follow-ups and support appointment scheduling. I also demonstrated how Make.com connected different applications and automated repetitive tasks through multi-step scenarios, triggers, actions, API connections and webhooks. Using Clay, I explored and demonstrated lead sourcing, prospect research, contact enrichment and data organisation to support more targeted prospecting and outreach preparation. The workflow showcased how these platforms worked together to reduce manual processes, improve data flow between applications, centralise lead management and create a more organised approach to customer engagement. I also demonstrated the role of automation in supporting the customer journey, from initial lead capture and qualification through follow-up, appointment booking and ongoing communication. Key areas covered: GoHighLevel CRM configuration and pipeline management Workflow automation and automated follow-up sequences Make.com integrations and multi-step automation scenarios Clay lead sourcing, prospect research and data enrichment API and webhook integrations Contact management and data synchronisation Lead qualification and outreach preparation Appointment scheduling and customer communication Business process automation and operational efficiency Technologies:GoHighLevel | Make.com | Clay | CRM Automation | APIs | Webhooks | Workflow Integration | Lead Generation
- AI Developer
- AI Prompt Engineer
- App Developer
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