Sayan Sarkar

Directed an INR 1.05 Cr influencer marketing pipeline aligned to business goals, generating INR 11.8 Cr in booking value within five months. Owned the end-to-end creator lifecycle (sourcing, contract negotiation, campaign execution, performance reporting). Scaled outreach to onboard 275+ creators during a critical admission season, contributing to 163 new student admissions. Automated ~70% of creator operations in the first month and then hired/led interns to scale onboarding.

Built the marketing funnel from scratch for North Bengal’s largest real estate group during a shift from outsourced agency to in-house marketing. Used market research, competitive analysis, and A/B testing of campaigns and events to improve funnel performance. Designed a free-consultation lead funnel (Meta Ads, CRM, automated messages, and demo booking) driving ~INR 86 lakh in blended attributed revenue at 23x ROAS. Partnered with senior growth marketers to transition the funnel into a hybrid model where in-house sales/marketing reps run it and agencies handle content and performance execution.

Co-founded and led the branding and content vertical for a startup-focused marketing agency, shaping vision, service offerings, and go-to-market approach. Owned the creative and operational delivery pipeline (graphic design, video editing, and client acquisition) to ensure quality execution. Partnered with 7+ emerging SMEs for market launches by building scalable marketing systems and distinct brand identities.