Available to hire
I help startups, brands and agencies solve communication problems with creativity, innovation and sideways thinking. I create and build brands, write brand platforms, campaigns, films and interactive content and much more – both in the Nordics and internationally.
From helping shape the brand platform and messaging behind Spotify’s US launch. global work for Stella Artois, to institutions like Swedish bank SEB or more recent work with start-up DEMA AI. In my experience, regardless of brand, size and purpose, one thing that never goes out of style is clarity, originality and a strong brand direction.
Portfolio: krop.com/johantesch
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Creative Director, Copywriter at Various Brands & Companies
October 1, 2020 - PresentHelping startups, brands and agencies solve communication problems with creativity, innovation and sideways thinking. Creating and building brands, writing brand platforms, campaigns, films, interactive content and much more. Collaborating with ICA, H&M Labs, the United Nations, and several brand and design agencies. Writing and speaking about the future of creativity, tech, and AI. Also, teaching Creative Innovation at Berghs School of Communication.
Digital Creative Director, Copywriter at King - Stockholm
January 1, 2014 - January 1, 2020Transformed the agency’s traditional image by creating groundbreaking digital innovation projects. Apps and other projects for Läkerol, ICA, Taxi Stockholm and many more; generated PR and worldwide awards, including multiple Webbys, Epica, Eurobest and a Digital Golden Egg (Guldägget) for Taxi Trails. Created films, including a TVC with ICA-Stig.
Freelance Creative Director, Copywriter at Razorfish - London
January 1, 2013 - October 1, 2013Worked with many clients, especially Unilever, mainly as Global Creative Director of the digital Blackberry brand.
Freelance Creative Director, Copywriter at R/GA - London
January 1, 2013 - February 1, 2013Joined the London office for a big pitch, led a large team of creatives, designers, UX'ers and successfully won the pitch. A significant win for the team and the agency.
Creative Director, Copywriter at Cheil - London
January 1, 2012 - July 1, 2012Cheil is Samsung’s in-house agency, where Creative Director on their main account – Samsung – with both digital and 360 campaigns.
Executive Creative Director, Copywriter at Lowe Tesch - Stockholm
January 1, 2001 - January 1, 2007Built Lowe Tesch, one of the world’s leading digital creative agencies. Won double Gold Lions in Cannes for Saab, Stella Artois, 3, and many more. Global Digital Creative Director for the Stella Artois and Saab accounts.
Digital Creative Director, Copywriter at Bartle Bogle Hegarty - BBH London
January 1, 2007 - January 1, 2010Brought many of the agency’s iconic brands into the digital world, working side by side with Sir John Hegarty and other advertising legends. Selected to be part of the BBH Creative Leadership Group. Worked with Johnnie Walker, Barclays, Audi, Axe, LG, British Airways and many more. A highlight was the groundbreaking online game '55 Sage Street' for Barclays.
Education
B.Sc. at Stockholm University
January 11, 2030 - April 30, 2026Filmmaking at New York University
January 11, 2030 - April 30, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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