Available to hire
I’m a senior designer and former creative agency director with 20+ years of experience across brand identity, UI/UX, and digital product design. Founder of Scarfe Design, a lean studio embedded with startups and scaling companies as a strategic design partner. Known for shipping work that builds trust fast, with a deep understanding of what good looks like at every stage of growth.
Creative by nature, I’m passionate about art, drawing, and popular culture. I bring the same curiosity to client work as to personal projects.
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Work Experience
Founder & Creative Director at Scarfe Design
January 1, 2022 - PresentRunning a solo design practice working with founders, startups, and fast-moving companies across brand, UI/UX, and web. Operating as an embedded design partner — not just a vendor — across retainer and project-based engagements. Brand strategy, visual identity, and design systems for early and growth-stage startups. UI/UX design for web and product — from concept through to build-ready specs. Web design and Framer development for client sites. AI-assisted design workflows to accelerate output without sacrificing quality.
Lead UX & UI Designer at Applied Satellite Technology (AST Reygar)
April 1, 2023 - September 1, 2025Led UX and UI design for a satellite technology company, building a unified visual language across complex technical products. Built a design system from the ground up, bridging the gap between engineering and product. Worked closely with the dev team to ensure design translated accurately into code. Established component libraries, typography systems, and interaction patterns that scaled.
UI/UX Design Consultant at Scarfe Studios
January 1, 2023 - May 1, 2023Freelance UX/UI consultancy across multiple clients in the UK. Figma-led design work covering user flows, wireframes, and high-fidelity UI.
Co-Founder & Director at The Armoury
January 1, 2015 - January 1, 2023Built and led a team of marketing and creative professionals. Developed and implemented innovative marketing strategies across multiple sectors. Managed client relationships, revenue targets, and profitability. Represented the agency through public speaking and new business pitches.
Advisor to Board at Energise.me
December 1, 2018 - November 1, 2019Advisor to Board
Freelance Designer at Scarfe Studios
January 1, 2008 - January 1, 2015Freelance design work across brand, UI/UX, and web for Scarfe Studios.
Animator & Designer at TMS Media
January 1, 2003 - January 1, 2008Animator and designer contributing to motion graphics and design.
Designer at Archant
January 1, 1999 - January 1, 2003Designer at Archant; early career role.
Education
1st class Honours Degree in Fine art Print & Photo media at Norwich University of the Arts
January 11, 2030 - January 1, 1998Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
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