Scarlet Sánchez

Luxury Branding: Led creative direction and multimedia production for this luxury hospitality brand, ensuring a premium visual identity across all digital platforms. 360° Strategy: Managed branding strategy, content planning, social media, and promotional video production for new project lines. High-Level Coordination: Supervised multidisciplinary collaboration between cinematographers, chefs, and marketing teams to deliver top-tier visual campaigns.

Directed and post-produced social media content; oversaw campaign creative direction, photo editing, and graphic design for digital platforms; planned and supervised audiovisual and advertising content across media channels.

Performance Design: Created and animated motion graphics aimed at maximizing conversions for retail campaigns (YouTube Ads and social media). Media Management: Supported digital campaign optimization through strategic design for Google Ads and YouTube Ads. Brand Impact: Designed and executed visual strategies that enhanced brand presence and performance.