Available to hire
I’m an organic growth and SEO leader with 12+ years’ experience across publishing, commerce, and agency environments. I build search strategies that grow audiences, support affiliate and commerce revenue, and help editorial teams make better decisions from data—spanning editorial and technical SEO, AEO/GEO, international SEO, migrations, and emerging surfaces like AI Overviews.
I thrive where search, editorial, and commercial priorities overlap: turning performance data into a clear plan, aligning teams behind it, and then measuring what actually changed. I’ve led multi-brand programmes at scale across the UK and internationally, from day-to-day optimisation and content frameworks to forecasting for retail moments that matter most.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Organic Growth Leader | SEO, AEO/GEO, Social Media & Commerce at Hearst UK
March 1, 2024 - PresentDrive affiliate revenue and boost search visibility through SEO and commerce content across a multi-brand portfolio (including Good Housekeeping, Digital Spy, Men’s Health, Women’s Health, ELLE, Harper’s Bazaar, Esquire, Cosmopolitan and Country Living). Own and execute SEO/AEO-GEO strategies for revenue-driving events (e.g., Amazon Prime Day, Black Friday) using forecasting and content direction. Define and roll out scalable SEO frameworks and train editors across brands to standardise best practice. Lead experimentation across content and technical SEO to enhance visibility in AI Overviews and emerging search surfaces, and implement AI-driven workflows to streamline reporting and optimise content operations. Manage reporting and forecasting across traffic, rankings, revenue and search trends, translating insights into actionable strategies across commercial, commerce and editorial.
SEO E-Commerce Manager at Hearst UK
March 1, 2024 - PresentLead SEO, GEO and e-commerce growth strategy across Hearst UK brands; own SEO and GEO for major sales events (Black Friday, Prime Day); deliver editorial SEO training; forecast performance and shape content strategy; report on traffic, revenue, rankings and trends; run A/B tests across content and technical SEO; leverage AI-driven workflows to streamline reporting and improve operations.
Acting Audience Lead, e-commerce at The Independent
July 1, 2023 - January 1, 2024Delivered organic growth for IndyBest and Travel e-commerce with responsibility for traffic, visibility, and revenue during a high-pressure retail period. Achieved strong Black Friday visibility in 2023 and grew Amazon Prime Day traffic and revenue through topic planning, content clean-up, anti-cannibalisation work, and internal linking. Owned day-to-day prioritisation using performance data, managed SEO/editorial resources and freelancers, and aligned high-intent commercial content to search demand and revenue needs.
Acting Audience Lead, e-commerce (6-month maternity cover) at The Independent
July 1, 2023 - January 31, 2024Led Black Friday and Amazon Prime strategy, achieving 12% share of voice for generic Black Friday searches; increased Prime Day traffic by 18% YoY and revenue by 23% YoY; managed SEO and social editorial resources for peak periods; delivered training; optimized content planning and internal linking; reported on performance to inform editorial and commercial decisions.
Audience Growth SEO Freelancer
November 1, 2022 - July 1, 2023Worked as a freelance SEO consultant focused on audience growth and organic performance, applying editorial and technical SEO approaches to help brands improve visibility and outcomes from search.
Relevance | Senior Account Manager at Relevance
November 1, 2022 - May 1, 2023Managed SEO and SEM accounts for leading yacht brokerages and ultra-high-net-worth clients. Owned a site migration for the agency’s largest client shortly after joining, ensuring SEO considerations were embedded into the migration approach and delivery.
Senior Account Manager (SEO/SEM) at Relevance
November 1, 2022 - May 31, 2023Managed SEO and SEM accounts for world-leading yacht brokerages and UHNWIs. Owned and guided site migration management for the agency’s biggest client in the first week, ensuring continuity of organic performance during technical change.
Audience Growth SEO Freelancer at Freelance
November 1, 2022 - July 31, 2023Freelance role focusing on audience growth SEO, collaborating with brands to improve search visibility and engagement.
Senior Account Manager at Relevance
November 1, 2022 - May 31, 2023Managed SEO and SEM accounts for leading yacht brokerages and UHNWIs; led a site migration for the agency's largest client in the first week.
Deputy Head of Audience - Newsroom at The Independent
May 1, 2022 - November 30, 2022Trained 128 journalists on ORM, author bios and SEO best practices; managed a team of 10 across UK, Asia and the USA; led daily audience operations and maximised traffic opportunities across newsroom channels; led social media strategy and performance; advised editors on audience trends, search strategy and content optimisation; supported commerce performance during peak events and led cross-channel campaigns.
Audience Growth Manager at British Glamour | Condé Nast
January 1, 2021 - May 31, 2022Increased GLAMOUR UK organic search readership by 21% YoY; supported the Commerce team in building top-earning European site; advised on social, direct, and email content strategy; led large-scale content planning and migrations; newsjacking and data-led trend opportunities; managed editorial updates and audits.
SEO Executive at Hearst UK
March 1, 2019 - January 31, 2021Managed SEO strategy across key Hearst UK brands; partnered with editors and the e-commerce team to grow on-site traffic; supported editorial teams with SEO queries; contributed to launch of Delish UK with subdomain mapping and SEO training.
Senior SEO Account Executive at GTB
January 1, 2019 - March 1, 2019Client-facing role managing SEO strategy for top yacht brokerages and UHNWIs; site migration management for largest client in first week.
SEO Executive at Travel Break (Australia and Asia) / working holiday
October 1, 2018 - January 31, 2019Managed SEO strategy for multiple financial and consumer clients, including cross-geo support: Latitude Financial, 28 degrees, Gem visa, Go Mastercard, Infinity Rewards, Snooze, FoodWorks, QV Skincare, AGL Energy, Visa, Weeber and Beyond Bank.
SEO Executive at Publicis Media
January 1, 2018 - September 1, 2018Managed SEO strategy for Latitude Financial and other accounts; cross-geo work and client-facing delivery.
SEO Executive at Travel Break
October 1, 2017 - January 1, 2018Provided SEO support across Australia and Asia with client-focused strategy and optimisation activities.
SEO Executive at Investoo Group
October 1, 2016 - October 1, 2017Managed SEO for 11 websites across lead generation, binary trading, crypto and trading school; involved in migrations, acquisitions and new-brand launches; led a data-led PR campaign generating 90+ natural links and 250+ social shares; managed a team of 9 freelance writers.
SEO Executive at Plus 1 Communication
July 1, 2015 - October 1, 2016Client-facing role managing SEO for brands including Etihad, Haz Restaurants and Banana Tree; conducted online reputation management for Tej Kohli.
Web Executive (SEO/Development/Content support) at ETX Capital
February 1, 2015 - April 30, 2016Supported a team of three website managers across SEO, development and content.
Web Executive at ETX Capital
February 1, 2015 - April 1, 2016Supported a team of three website managers across SEO, development and content.
SEO Executive at Dock9
September 1, 2014 - February 1, 2015Digital agency client-facing role supporting SEO strategy and delivery.
Social Media Executive at Olympus Tiles / Fenttiman London
April 1, 2014 - July 1, 2014Set up social media accounts and grew audience engagement; event management and representation at design-related events.
Education
Apprenticeship at Just IT
January 1, 2014 - January 1, 2015GCSEs at Ormiston Park Academy
January 1, 2008 - January 1, 2013Apprenticeship (Just IT) at Just IT
January 1, 2014 - December 31, 2015GCSEs (A*-C incl. English Language & Mathematics; Creative Media Diploma) at London Ormiston Park Academy
January 1, 2014 - December 31, 2015GCSEs (9 A*-C incl. English Language & Mathematics; Creative Media Diploma) at Essex
January 1, 2008 - December 31, 2013Apprenticeship at Just IT
January 1, 2014 - January 1, 2015GCSEs and Creative Media Diploma at Ormiston Park Academy
January 1, 2008 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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