I’m Vanessa Schnabel, a senior marketing leader with regional leadership experience across Europe, the Middle East, and Africa (EMEA). I specialize in building and launching entertainment, media, and consumer-facing brands in new markets, translating global brand DNA into locally relevant narratives and go-to-market strategies. I’ve led lean marketing setups within complex matrix organizations and driven multi-channel delivery across ATL and BTL, aligning local execution with global strategy across European markets. I’ve built and scaled regional marketing structures, managed budgets and ROI, and partnered with agencies, freelancers, and marketing partners to deliver integrated campaigns. My work spans brand activation, PR, media planning, creative direction, and performance tracking, with a focus on growing adoption, engagement, and revenue across diverse audiences and platforms.

Vanessa Schnabel

I’m Vanessa Schnabel, a senior marketing leader with regional leadership experience across Europe, the Middle East, and Africa (EMEA). I specialize in building and launching entertainment, media, and consumer-facing brands in new markets, translating global brand DNA into locally relevant narratives and go-to-market strategies. I’ve led lean marketing setups within complex matrix organizations and driven multi-channel delivery across ATL and BTL, aligning local execution with global strategy across European markets. I’ve built and scaled regional marketing structures, managed budgets and ROI, and partnered with agencies, freelancers, and marketing partners to deliver integrated campaigns. My work spans brand activation, PR, media planning, creative direction, and performance tracking, with a focus on growing adoption, engagement, and revenue across diverse audiences and platforms.

Available to hire

I’m Vanessa Schnabel, a senior marketing leader with regional leadership experience across Europe, the Middle East, and Africa (EMEA). I specialize in building and launching entertainment, media, and consumer-facing brands in new markets, translating global brand DNA into locally relevant narratives and go-to-market strategies. I’ve led lean marketing setups within complex matrix organizations and driven multi-channel delivery across ATL and BTL, aligning local execution with global strategy across European markets.

I’ve built and scaled regional marketing structures, managed budgets and ROI, and partnered with agencies, freelancers, and marketing partners to deliver integrated campaigns. My work spans brand activation, PR, media planning, creative direction, and performance tracking, with a focus on growing adoption, engagement, and revenue across diverse audiences and platforms.

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Language

German
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Head of Marketing & Communications Germany at Spin Mobility (Ford Motor Company)
March 1, 2020 - May 31, 2022
Built the German marketing and communications department from scratch during the COVID-19 lockdown, repositioning a North American B2B brand into a strong German B2C consumer brand. Led a go-to-market strategy across DAC H and across 18 cities, achieving market-leading positions. Defined regional marketing structure and go-to-market framework, scaling regional teams (up to 10 FTE), and managing budgets, ROI, and cross-channel marketing (TV, Cinema, Print, Radio, OOH, Social, Digital, Events).
Marketing Director DACH, Nordics & CEE at WWE (World Wrestling Entertainment)
July 1, 2018 - January 31, 2020
Led European marketing strategy across TV, VOD, streaming, consumer products, e-commerce, and live events for the DACH region, Nordics, and Central & Eastern Europe. Positioned WWE as a leading live and digital brand across Europe, expanded broadcaster and retail partnerships, and oversaw marketing operations including media planning, PR, and creative direction; drove audience engagement and market penetration.
Marketing Team Leader at StudioCanal
January 1, 2017 - June 30, 2018
Led and developed the DreamWorks franchise marketing team (6 FTE). Built ownership of roles, introduced new processes to improve execution quality, and drove cross-channel alignment and operational efficiency.
Marketing Team Lead - Catalogue Marketing at StudioCanal
December 1, 2014 - December 31, 2016
Managed a 3,500+ title portfolio across DVD, Blu-ray, and VOD; defined marketing and product strategies across the product lifecycle; built end-to-end roadmaps and cross-channel campaigns; achieved lean cost controls and improved execution quality.
Global Head of Creative & Campaigns at HERE Technologies
December 1, 2013 - November 30, 2014
Led global creative and campaigns for navigation software and related consumer/B2B products; managed an international team; translated complex product value into clear market-facing communications; oversaw localization and multi-channel campaign development across APAC/EMEA/AMER as part of a 6-FTE team.

Education

Master in Marketing and Event Management at University of Applied Sciences Osnabrück
January 11, 2030 - February 10, 2026

Qualifications

AI and Automation in Digital Marketing
January 11, 2030 - February 10, 2026
Diploma in Business Administration, Major Marketing & Event Management
November 30, 0002 - February 10, 2026

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Telecommunications, Education, Consumer Goods, Professional Services, Retail