I’m Vanessa Schnabel, a senior marketing leader with regional leadership experience across Europe. I specialize in building and launching entertainment, media, and consumer-facing lifestyle brands in new markets, translating global brand DNA into locally relevant narratives and go-to-market strategies. I’ve led lean marketing setups within complex matrix organizations and driven multi-channel delivery across ATL and BTL, aligning local execution with global strategy across European markets.
I’ve built and scaled regional marketing structures, managed budgets and ROI, and partnered with agencies, freelancers, and marketing partners to deliver integrated campaigns. My work spans brand activation, media planning, creative direction, and performance tracking, with a focus on growing adoption, engagement, and revenue across diverse audiences and platforms.
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