Neil Scott Goodwin
Hi, I’m Neil Scott Goodwin, a Canadian video production leader blending creative direction with operational excellence.
About
Hi, I’m Neil Scott Goodwin, a Canadian video production leader blending creative direction with operational excellence. I run hybrid teams of full-time and freelance creatives to produce national content for the CFL and brand partners, balancing visual storytelling with scalable production workflows.
I’ve built strategy across social, digital, broadcast and in-stadium platforms, rebuilt YouTube growth driving views from 3.9M to 7.9M annually, and expanded output while keeping budgets in check. I thrive collaborating with stakeholders to turn ambitious ideas into measurable results and love mentoring teams to reach their creative potential.
- 15 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Professional Services
- Non-Profit Organization
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Work experience· 4 roles
Lead a hybrid team of full-time and freelance creatives to deliver national content for the league, clubs, and brand partners; orchestrate league-wide video strategy across social, digital, broadcast, and in-stadium platforms; rebuilt CFL's YouTube strategy to drive growth; increased publishing volume and end-to-end production across 280+ deliverables; oversaw a $250k budget; establish creative direction and align with business goals.
Directed, produced, and edited original social content establishing new creative benchmarks; launched a subsidiary brand; produced award-winning four-part documentary; contributed to follower growth and impressions across campaigns.
Managed a full-cycle recruitment desk spanning business development, client management, and talent acquisition; top-performing recruiter known for disciplined negotiation and value-based pricing; partnered with organizations to place senior marketing and creative talent; evaluated candidates for role requirements and long-term fit.
Education
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