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I’m an e-commerce and data-focused manager with end-to-end responsibility for an independent DTC apparel brand, owning everything from assortment and supplier quality to Shopify operations, performance marketing, fulfilment, and returns. I’ve used structured pricing and margin thinking to scale revenue from about EUR 30K in 2024 to EUR 300K in 2025, and I also delivered roughly EUR 200K in the April–June 2026 season with full P&L oversight.…I’m an e-commerce and data-focused manager with end-to-end responsibility for an independent DTC apparel brand, owning everything from assortment and supplier quality to Shopify operations, performance marketing, fulfilment, and returns. I’ve used structured pricing and margin thinking to scale revenue from about EUR 30K in 2024 to EUR 300K in 2025, and I also delivered roughly EUR 200K in the April–June 2026 season with full P&L oversight.

Michail Sdoukos

eCommerce Developer, Performance Marketer, SEO Expert, +4

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I’m an e-commerce and data-focused manager with end-to-end responsibility for an independent DTC apparel brand, owning everything from assortment and supplier quality to Shopify operations, performance marketing, fulfilment, and returns. I’ve used structured pricing and margin thinking to scale revenue from about EUR 30K in 2024 to EUR 300K in 2025, and I also delivered roughly EUR 200K in the April–June 2026 season with full P&L oversight.…I’m an e-commerce and data-focused manager with end-to-end responsibility for an independent DTC apparel brand, owning everything from assortment and supplier quality to Shopify operations, performance marketing, fulfilment, and returns. I’ve used structured pricing and margin thinking to scale revenue from about EUR 30K in 2024 to EUR 300K in 2025, and I also delivered roughly EUR 200K in the April–June 2026 season with full P&L oversight.

Available to hire

I’m an e-commerce and data-focused manager with end-to-end responsibility for an independent DTC apparel brand, owning everything from assortment and supplier quality to Shopify operations, performance marketing, fulfilment, and returns. I’ve used structured pricing and margin thinking to scale revenue from about EUR 30K in 2024 to EUR 300K in 2025, and I also delivered roughly EUR 200K in the April–June 2026 season with full P&L oversight.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

Greek, Modern

Fluent

English

Advanced

Work Experience

Founder / E-Commerce Manager at Azéra Swimwear

January 1, 2024 - Present

Independent DTC swimwear business with full revenue and P&L responsibility (approx. EUR 30K in 2024, EUR 300K in 2025, and approx. EUR 200K in April–June 2026). Managed assortment and collection planning (product selection, brand development, and pricing aligned with target margins). Built and ran the Shopify storefront (site structure, product data, checkout, payment providers such as PayPal and Klarna, and supporting apps). Handled supplier selection and quality assurance through technical briefings on materials and construction. Managed fulfilment, shipping, and returns, including building an in-house returns and complaints tracker to reduce manual processing time. Led performance marketing across six markets with up to EUR 1,500 daily spend, optimising for ROAS, CPA, and contribution margin, alongside continuous conversion optimisation.

Founder / E-Commerce Manager at Own Shopify E-Commerce Brand

January 1, 2024 - Present

Independently built and scaled a specialized DTC Shopify brand focused on performance marketing, brand development, and data-driven optimization. Grew revenue to ~EUR 30,000 in 2024, scaled to ~EUR 300,000 in 2025, with projected EUR 350,000–400,000 for 2026. Planned, created, and optimized Meta Ads campaigns for profitable customer acquisition, ROAS, and revenue growth. Improved product pages and the customer journey to raise conversion rate and buyer behavior. Produced ad creatives and content using AI tools (ChatGPT, Claude, Gemini, Kling, and image/video generators). Tracked KPIs including ROAS, CPA, CTR, conversion rate, and AOV; managed customer communication, promotional campaigns, and daily operations.

B2B Marketing & Operations Manager at CMS Logistik UG

January 1, 2022 - January 1, 2026

Planned and executed cross-channel B2B marketing and sales initiatives, including lead qualification and guiding prospects from first contact through signed contracts. Built long-term B2B client relationships and ran recruitment marketing across channels. Analysed business workflows and supported the selection, rollout, and company-wide integration of AI-assisted applications and automation.

Head of Operations & Logistics Management at CMS Logistik UG

January 1, 2022 - Present

Operational and organizational responsibility within company management, focused on efficient workflows, process improvements, and coordination across internal and external stakeholders. Organized and optimized operational and administrative processes. Coordinated logistics workflows and communication with partners, customers, and service providers. Supported strategic decision-making and implementation of operational initiatives.

SEO Content Freelancer at Mobalytics

January 1, 2020 - January 1, 2022

Produced and optimised SEO gaming content using keyword research and search-intent alignment, delivering editorially guided content that supported organic discovery and engagement.

SEO Freelancer at Mobalytics

January 1, 2020 - January 1, 2022

Freelance SEO content work for the blog editorial team in the gaming and esports sector. Created and optimized search-engine-friendly blog articles. Conducted keyword research, analyzed search intent, and implemented SEO requirements. Collaborated with editorial and content management teams to improve organic reach.

Apartment Manager — Digital Marketing & Bookings at Apartments Sdoukos

January 1, 2016 - January 1, 2020

Managed digital marketing and guest acquisition across Booking.com and Airbnb, including listing optimisation, sales copy and imagery. Advised prospects through booking in three languages. Set pricing and availability based on seasonality and occupancy, and managed reviews to sustain listing performance.

Hospitality Online Sales & Revenue Manager at Sdoukos Apartments

January 1, 2016 - January 1, 2020

Managed digital sales and online presence across Booking.com and Airbnb. Optimized listings including pricing, availability, descriptions, and images. Handled guest communication before, during, and after each stay. Analyzed occupancy, pricing, and competitors to improve booking performance. Built and maintained a professional digital marketing presence for the apartments.