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I am a senior growth and marketing professional with 13+ years’ B2B agency experience advising global enterprise and scale-up organisations on go-to-market strategy, account-based growth, demand transformation and customer lifecycle optimisation. My experience and passion are focused on framing complex client problems, shaping actionable strategy, and guiding senior stakeholders through decision-making across international markets. I have led multi-million-dollar engagements and translated strategy into measurable revenue, adoption and retention outcomes.…I am a senior growth and marketing professional with 13+ years’ B2B agency experience advising global enterprise and scale-up organisations on go-to-market strategy, account-based growth, demand transformation and customer lifecycle optimisation. My experience and passion are focused on framing complex client problems, shaping actionable strategy, and guiding senior stakeholders through decision-making across international markets. I have led multi-million-dollar engagements and translated strategy into measurable revenue, adoption and retention outcomes.

Sean Beresford

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am a senior growth and marketing professional with 13+ years’ B2B agency experience advising global enterprise and scale-up organisations on go-to-market strategy, account-based growth, demand transformation and customer lifecycle optimisation. My experience and passion are focused on framing complex client problems, shaping actionable strategy, and guiding senior stakeholders through decision-making across international markets. I have led multi-million-dollar engagements and translated strategy into measurable revenue, adoption and retention outcomes.…I am a senior growth and marketing professional with 13+ years’ B2B agency experience advising global enterprise and scale-up organisations on go-to-market strategy, account-based growth, demand transformation and customer lifecycle optimisation. My experience and passion are focused on framing complex client problems, shaping actionable strategy, and guiding senior stakeholders through decision-making across international markets. I have led multi-million-dollar engagements and translated strategy into measurable revenue, adoption and retention outcomes.

Available to hire

I am a senior growth and marketing professional with 13+ years’ B2B agency experience advising global enterprise and scale-up organisations on go-to-market strategy, account-based growth, demand transformation and customer lifecycle optimisation. My experience and passion are focused on framing complex client problems, shaping actionable strategy, and guiding senior stakeholders through decision-making across international markets. I have led multi-million-dollar engagements and translated strategy into measurable revenue, adoption and retention outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Work Experience

Client Services Director at Ledger Bennett (Havas Media Group)

March 1, 2025 - Present

Senior relationship and commercial lead responsible for a multi-market portfolio of enterprise B2B clients, advising on go-to-market strategy, ABM, demand generation and lifecycle marketing. Lead a team of 4 client services professionals. Acted as senior strategic advisor across an $8M annual revenue portfolio spanning 18 client businesses, guiding GTM, ABM, demand and lifecycle strategy. Drove account expansion including reactivating a dormant enterprise account and generating $150k+ in new revenue within first four weeks. Defined and implemented ABM strategy for a pharmaceutical scale-up, driving leads across 120 target accounts and $4.5M in qualified pipeline. Managed Maersk global media account with $13M annual spend.

Group Client Director at Agent3 (Next15 Group)

January 1, 2024 - March 1, 2025

Led senior advisory relationships across key enterprise B2B accounts, delivering ABM-led growth programmes and GTM strategy for complex, multi-stakeholder organisations. Shaped account prioritisation, buying group engagement and sales enablement, aligning marketing investment to revenue and pipeline impact. Guided cross-functional teams across strategy, media, creative and technology to deliver coherent, outcome-driven programmes. Defined, built and orchestrated ‘ABM at Scale’ for Infor, elevating high‑intent accounts for 1:Few and 1:1 ABM.

Client Services Director at Catalysis Communications

April 1, 2023 - January 31, 2024

Provided senior strategic support to Autodesk, acting as outsourced maternity cover for a lifecycle marketing lead and shaping a data-led lifecycle and adoption strategy. Focused on driving wider product adoption within existing customer organisations, maximising usage and reducing churn risk. Explored onboarding, education and cross-sell strategies, and advised on improvements to client engagement models and commercial processes.

Client Services Director (VP Client Operations) at MOI Global

March 1, 2020 - April 30, 2023

Led a team of six across EMEA, responsible for commercials, growth and delivery across a broad client portfolio, shaping demand gen, ABM and media programmes. Drove adoption of the agency’s ‘Turning Heads’ methodology, and led international ABM, demand and brand programmes for global clients including DXC, Genesys and Zscaler. Synthesised insights and performance data into executive-level recommendations and board-ready readouts.

Account Director / Senior Account Manager / Account Manager at Ogilvy

April 1, 2013 - March 31, 2020

Advised global technology organisations on B2B marketing transformation, GTM strategy and demand generation across EMEA and global markets. Played a senior role in marketing automation and operating model transformation (e.g., Nokia). Collaborated with regional client teams and adapted global strategy to local market requirements. Provided outsourced maternity cover for a lifecycle marketing lead at Autodesk, focusing on data-led lifecycle, adoption and engagement.

Account Executive at Rufus Leonard

July 1, 2011 - April 30, 2013

Built foundations in client services and stakeholder management within a leading brand and digital agency, supporting major financial services brand programmes (Bank of Scotland, Lloyds Bank, etc.) and large-scale transformation programmes.