Strategist by day, copywriter by night/
#ConceptualAdvertsing #BrandStorytelling #BehavioralMarketing
sean-cooper.com
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© Copywriter: framing and phrasing — 8 y/s
© Strategist: shaping the voice and iterating the message (corporate/startup/personal) — 5 y/s
© Marketer: devising creative solutions to marketing challenges (guiding B2C and B2B initiatives) — 3 y/s
© Brand storyteller: converting features into benefit and customers into fans— 5 y/s
© Insights miner: quantitative research + qualitative interviews + small data — 3 y/s
Who (I am): Conceptual thinker and creative tinkerer with a knack for simplicification, and a dash of hutzpah (translation: low tolerance for BS).
Why (special sauce): Buyer psychology explorer, customer journey mapper, and perception shaper.
My background spans small businesses, retail, startups, SaaS products, enterprise technology, and e-commerce, across industries including product development, neuromarketing, fintech, AI, Web3, productivity tools, employee experience, lifestyle, venues, CPG, food, appliances, jewelry, and fashion.
#LeanIsMean
#SameIsLame
#StopTheSlop
#FirstPrinciples
#DesignThinking
#BrandStorytelling
#BehavioralMarketing
ConceptualAdvertising
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