Available to hire
I’m a branding, communication, and marketing specialist who helps brands identify growth and brand goals, construct pragmatic, data-driven plans to achieve them, and execute toward them creatively.
My passion lies in helping brands find their voice, craft compelling narratives, and connect with their audience to nurture long-term loyalty.
Experience Level
Work Experience
Freelance Copywriter at Independent / Rose Avenue Consulting LLC
February 1, 2020 - PresentProvide services as a fractional copy chief, email marketing manager, and brand manager to organizations across a multitude of industries, verticals, and stages of growth. As a storyteller with years of experience cultivating bonds between consumers and the brands they love, I work closely with founders, creative directors, designers, and marketers alike to curate comprehensive communication strategies that foster discovery, connection, and loyalty through digital media.
Brand Manager at MYMARK
April 1, 2019 - February 1, 2020Drive the positioning, creation, and growth of a seed-stage health technology startup. As employee #1, maintain responsibility for the day-to-day execution of digital marketing initiatives, press and B2B partnerships, and all direct-to-customer communication, as well as play a supporting role in fundraising efforts and product development.
Head Copywriter & Creative Lead at Inboard
March 1, 2018 - January 1, 2019Create a renewed tone and voice to pivot from action sports and relaunch Inboard as an e-transportation brand. Oversee all brand communications, and construct a strategic, long-term narrative across web, email, paid and organic media, press outlets, and physical marketing channels.
Civic Brand Manager at Taylor Stitch
August 1, 2017 - May 1, 2019Establish tone, voice, and narrative through the construction and implementation of a communications strategy for CIVIC, a new commuter clothing sub-brand of Taylor Stitch. Support e-commerce operations and deliver impactful copy for partnerships, media, and organic channels.
Marketing Intern at Eudemonia
January 1, 2017 - August 1, 2017Provide competitive analysis of current and prospective agency clients, monitoring performance metrics for current client base, defining KPIs, and setting creative goals to ultimately create high-quality, data-driven client campaigns across a wide variety of channels and media.
Education
Bachelor of Arts at University of California, Santa Barbara
January 1, 2014 - January 1, 2017Urban Planning and Social Development at University of Cape Town
January 1, 2016 - February 2, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Healthcare, Consumer Goods, Financial Services, Gaming
Experience Level
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