I’m a Melbourne-based social media marketer and content creator with 3+ years of hands-on experience building brands through strategy, storytelling and trend-led content. At SQUATWOLF, I worked across Instagram, TikTok and other social platforms, helping grow the brand’s Instagram community by 150K+ followers. My experience covers the full content process, from ideation and content calendars to creative direction, filming, editing, UGC, influencer collaboration, campaign execution and performance analysis. I’m especially drawn to fashion and lifestyle brands with a strong identity. I love creating content that feels elevated and visually considered, while still staying relevant to how people actually consume social media today. For me, great social content should do more than look beautiful; it should make people stop, feel something, remember the brand, and want to be part of it.…

SEARA FARZEEN KHAN

I’m a Melbourne-based social media marketer and content creator with 3+ years of hands-on experience building brands through strategy, storytelling and trend-led content. At SQUATWOLF, I worked across Instagram, TikTok and other social platforms, helping grow the brand’s Instagram community by 150K+ followers. My experience covers the full content process, from ideation and content calendars to creative direction, filming, editing, UGC, influencer collaboration, campaign execution and performance analysis. I’m especially drawn to fashion and lifestyle brands with a strong identity. I love creating content that feels elevated and visually considered, while still staying relevant to how people actually consume social media today. For me, great social content should do more than look beautiful; it should make people stop, feel something, remember the brand, and want to be part of it.…

Available to hire

I’m a Melbourne-based social media marketer and content creator with 3+ years of hands-on experience building brands through strategy, storytelling and trend-led content.

At SQUATWOLF, I worked across Instagram, TikTok and other social platforms, helping grow the brand’s Instagram community by 150K+ followers. My experience covers the full content process, from ideation and content calendars to creative direction, filming, editing, UGC, influencer collaboration, campaign execution and performance analysis.

I’m especially drawn to fashion and lifestyle brands with a strong identity. I love creating content that feels elevated and visually considered, while still staying relevant to how people actually consume social media today.

For me, great social content should do more than look beautiful; it should make people stop, feel something, remember the brand, and want to be part of it.

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Language

English
Fluent
Bengali
Fluent
Urdu
Intermediate

Work Experience

Content & Social Media Executive at SQUATWOLF
March 1, 2022 - June 1, 2024
Supported social media campaigns and brand activations across digital and in-person platforms in fast-paced retail/event environments. Contributed to content strategy, campaign execution, and performance tracking. Helped grow the Instagram audience by 150K+ followers through engaging, trend-driven content. Collaborated with athletes and influencers to create brand-aligned UGC. Engaged customers during activations to deliver a positive professional experience, and worked with cross-functional teams to meet tight deadlines and performance targets. Monitored engagement metrics and optimized content based on performance insights.
Social Media Assistant at SAILOR
September 1, 2021 - January 1, 2022
Assisted with social media activities including content creation, scheduling, and campaign execution. Supported promotional activities and customer engagement across digital platforms. Conducted trend research to generate fresh and relevant content ideas, collaborated with the team for timely campaign delivery, and maintained brand consistency across social posts and marketing materials.
Digital Marketing Intern at Stratum Reservoir
January 1, 2021 - March 1, 2021
Gained hands-on experience in digital marketing and analytics by supporting promotional campaigns and brand awareness initiatives. Monitored social media analytics and prepared basic performance reports. Supported content creation for digital campaigns and promotional materials, and compiled/organized data for marketing and video campaign analysis while assisting ongoing initiatives with the team.

Education

Master of Business at Monash University
March 1, 2025 - August 26, 2026
Bachelor of Business Administration (BBA) - Digital Marketing at Abu Dhabi University
September 1, 2017 - July 1, 2021
Professional Diploma in Digital Marketing, Sponsorship & Communication in Sports at Barça Innovation Hub Universities (Online)
November 1, 2021 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education
    SQUATWOLF | Social Media Strategy, Content & Community Growth

    At SQUATWOLF, I worked across social media strategy, content creation and community growth for a fast-moving global fitness and lifestyle brand.

    My role covered the full content process, from trend research, ideation and monthly content planning to creative direction, filming, editing and publishing across Instagram, TikTok, Snapchat, Pinterest and YouTube.

    I helped grow SQUATWOLF’s Instagram community by 150K+ followers, creating content around product launches, campaigns, fitness culture, events, and community moments.

    I also created and launched the Content Creators Community (C3), building a more structured approach to creator-led and UGC content and working directly with athletes and influencers.

    My work included:

    Social media strategy & content calendars
    TikTok and Instagram content
    Reels and short-form video
    Creative direction, filming & editing
    Trend and audience research
    UGC & influencer collaboration
    Product and campaign launches
    Event coverage
    Performance analysis & optimisation

    Tools: CapCut, Canva, Later, Hootsuite

    Portfolio: https://www.twine.net/signin