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I am an agile and creative senior business executive with extensive cross-sector experience. I have a proven track record of driving growth through communications, marketing, and sales while enhancing operational performance and aligning teams around business goals. Strategic yet hands-on, I combine data-driven insights with a strong people focus to deliver results in complex environments involving multiple stakeholders. I thrive in situations requiring navigation of change with pragmatism and foresight. My expertise spans go-to-market strategy, brand repositioning, stakeholder mapping and activation, institutional sales, integrated campaigns, performance marketing, SEO/SEM, full-funnel growth design, data tracking, and operational scaling. I am also a collaborative, multilingual leader who enjoys mentoring teams and making them thrive.…I am an agile and creative senior business executive with extensive cross-sector experience. I have a proven track record of driving growth through communications, marketing, and sales while enhancing operational performance and aligning teams around business goals. Strategic yet hands-on, I combine data-driven insights with a strong people focus to deliver results in complex environments involving multiple stakeholders. I thrive in situations requiring navigation of change with pragmatism and foresight. My expertise spans go-to-market strategy, brand repositioning, stakeholder mapping and activation, institutional sales, integrated campaigns, performance marketing, SEO/SEM, full-funnel growth design, data tracking, and operational scaling. I am also a collaborative, multilingual leader who enjoys mentoring teams and making them thrive.

Seb Dohmen

Marketing Strategist, Brand Strategist, Project Manager, +1

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I am an agile and creative senior business executive with extensive cross-sector experience. I have a proven track record of driving growth through communications, marketing, and sales while enhancing operational performance and aligning teams around business goals. Strategic yet hands-on, I combine data-driven insights with a strong people focus to deliver results in complex environments involving multiple stakeholders. I thrive in situations requiring navigation of change with pragmatism and foresight. My expertise spans go-to-market strategy, brand repositioning, stakeholder mapping and activation, institutional sales, integrated campaigns, performance marketing, SEO/SEM, full-funnel growth design, data tracking, and operational scaling. I am also a collaborative, multilingual leader who enjoys mentoring teams and making them thrive.…I am an agile and creative senior business executive with extensive cross-sector experience. I have a proven track record of driving growth through communications, marketing, and sales while enhancing operational performance and aligning teams around business goals. Strategic yet hands-on, I combine data-driven insights with a strong people focus to deliver results in complex environments involving multiple stakeholders. I thrive in situations requiring navigation of change with pragmatism and foresight. My expertise spans go-to-market strategy, brand repositioning, stakeholder mapping and activation, institutional sales, integrated campaigns, performance marketing, SEO/SEM, full-funnel growth design, data tracking, and operational scaling. I am also a collaborative, multilingual leader who enjoys mentoring teams and making them thrive.

Available to hire

I am an agile and creative senior business executive with extensive cross-sector experience. I have a proven track record of driving growth through communications, marketing, and sales while enhancing operational performance and aligning teams around business goals. Strategic yet hands-on, I combine data-driven insights with a strong people focus to deliver results in complex environments involving multiple stakeholders.

I thrive in situations requiring navigation of change with pragmatism and foresight. My expertise spans go-to-market strategy, brand repositioning, stakeholder mapping and activation, institutional sales, integrated campaigns, performance marketing, SEO/SEM, full-funnel growth design, data tracking, and operational scaling. I am also a collaborative, multilingual leader who enjoys mentoring teams and making them thrive.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

Dutch

Fluent

English

Fluent

French

Intermediate

Work Experience

Director of Marketing & Communications / Director of Operational, Strategic & Commercial Development at Science | Business Publishing

June 1, 2022 - Present

Led external communications and product rollout planning while serving as a sparring partner to the CEO and Network Director during multiple service launches and team restructurings. Played a COO-style role internally by aligning editorial, marketing, and sales teams and acted as an integrator across editorial, events, and commercial departments. Drove significant audience growth by doubling website traffic and newsletter engagement using content campaigns and SEO optimization. Transformed marketing and sales operations by redesigning CRM, automation flows, analytics dashboards, and segmentation strategies. Built and scaled a new paid intelligence service generating a new revenue stream with 50+ institutional subscribers globally in the first year. Defined pricing and market strategy, leading outreach and successfully converting readers into paying subscribers and premium partnerships.

Director of Marketing, Communications & Sales at St. John’s International School

November 30, 2021 - August 16, 2025

Rebranded a 50+-year-old international private school and implemented the budget-conscious rollout. Reversed a decade-long enrolment decline by adopting digital-first, content-driven inbound marketing. Introduced CRM, lead scoring, and digital nurture flows to optimize the sales funnel, increasing conversions by 20%. Transformed marketing budget representing less than 1% of turnover into approximately 25% of school income. Revamped team operations and morale, supporting cross-border alignment with corporate headquarters. Advised on CRM strategy and customer experience across the network.

Head of Business Development & MarCom / Managing Director at Millennium Business & Leisure Club

February 28, 2017 - August 16, 2025

Led commercial and operational turnaround post-crisis, boosting revenue to €2M, cutting costs by 35%, and returning to profitability within 18 months. Repositioned brand as a value-based destination achieving Top 10 national ranking with over 80% satisfaction and 85% second-year retention. Introduced SaaS tools and pricing strategies increasing asset turnover and generated 25–30% of revenue from new product lines and retention campaigns. Launched a Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, growing international customer base through partnerships. Managed a team of 30, combining strategic planning and hands-on sales and marketing oversight.

Head of Corporate Communication at Siemens BeLux

July 31, 2009 - August 16, 2025

Delivered internal and external communications throughout Siemens’ reorganization and integration phases, ensuring alignment across seven divisions. Aligned local messaging with global Siemens branding and launched a new corporate framework. Executed an employer branding campaign with HR and external partners, meeting recruitment targets ahead of schedule. Supported change management during departmental restructuring to streamline marketing communication delivery, reducing overhead by 33% and safeguarding headcount during regionalization by reorganizing communication delivery with a lean structure and agency collaboration.

Senior Account Manager / Deputy Account Director at DDB Chicago

October 31, 2004 - August 16, 2025

Acted as the liaison between creative and client teams for a large-scale national cross-channel advertising campaign including print, radio, digital, and out-of-home. Managed external media planning and buying partners to deliver the campaign on time and within budget.

Market Research & Sales Manager at Intertrading NV

June 30, 2001 - August 16, 2025

Conducted market studies for North American expansion and established direct procurement networks, improving profit margins and increasing sales by 30%.