Fashion Digital Marketing Specialist with 7+ years of experience across fashion, luxury, and lifestyle brands. I specialize in building brand identity, developing content strategies, and growing engaged digital communities. My background combines creative direction, marketing strategy, and hands-on social media management. I have worked with international and Italian brands, including developing a marketing strategy for a circular fashion brand based in Rome. Previously, I founded and managed my own menswear label, where I led brand development, digital marketing, and influencer collaborations. My expertise includes: • Social Media Strategy • Brand Storytelling • Content Marketing • Fashion Marketing • Community Growth • Digital Campaigns • Creative Direction Currently based in Rome and open to opportunities in Italy or remote EU roles within fashion, lifestyle, or premium consumer brands. English (native)

Seba Anthony

Fashion Digital Marketing Specialist with 7+ years of experience across fashion, luxury, and lifestyle brands. I specialize in building brand identity, developing content strategies, and growing engaged digital communities. My background combines creative direction, marketing strategy, and hands-on social media management. I have worked with international and Italian brands, including developing a marketing strategy for a circular fashion brand based in Rome. Previously, I founded and managed my own menswear label, where I led brand development, digital marketing, and influencer collaborations. My expertise includes: • Social Media Strategy • Brand Storytelling • Content Marketing • Fashion Marketing • Community Growth • Digital Campaigns • Creative Direction Currently based in Rome and open to opportunities in Italy or remote EU roles within fashion, lifestyle, or premium consumer brands. English (native)

Available to hire

Fashion Digital Marketing Specialist with 7+ years of experience across fashion, luxury, and lifestyle brands. I specialize in building brand identity, developing content strategies, and growing engaged digital communities. My background combines creative direction, marketing strategy, and hands-on social media management. I have worked with international and Italian brands, including developing a marketing strategy for a circular fashion brand based in Rome. Previously, I founded and managed my own menswear label, where I led brand development, digital marketing, and influencer collaborations.

My expertise includes:

• Social Media Strategy

• Brand Storytelling

• Content Marketing

• Fashion Marketing

• Community Growth

• Digital Campaigns

• Creative Direction

Currently based in Rome and open to opportunities in Italy or remote EU roles within fashion, lifestyle, or premium consumer brands.

English (native)

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Language

English
Fluent
French
Beginner
Italian
Beginner

Work Experience

Founder & Creative Director at Seba Anthony Design House
January 1, 2016 - December 31, 2022
Created apparel graphics for SS15 concepts. Delivered design work ahead of internal timelines. Led digital marketing, influencer collaborations, and campaigns; designed collections and managed brand identity.
Digital Marketing Specialist — Fashion & Lifestyle at The New Own S.R.L.
January 1, 2025 - Present
Led digital marketing, influencer collaborations and campaigns; built brand identity; implemented content strategy for fashion & lifestyle.
Graphic Design Intern at Manchester United
January 1, 2014 - December 31, 2014
Graphic design internship supporting branding and digital asset creation.
Marketing Strategist / Digital Marketing Consultant at The New Own S.R.L.
January 1, 2025 - Present
Developed brand marketing strategy for circular fashion rental model; built content and positioning for Italian market entry; managed Instagram and Facebook brand presence; conducted EU competitor analysis across the circular fashion sector; designed customer personas and acquisition road map; led global Instagram and Pinterest strategy; increased engagement and delivered campaign reports and content strategy decks.

Education

Bachelor in Apparel & Fashion Design at National Institute of Fashion Technology (NIFT)
January 1, 2011 - January 1, 2015
Bachelor in Apparel & Fashion Design at National Institute of Fashion Technology (NIFT)
January 1, 2011 - January 1, 2015

Qualifications

Specialization in Creation and Branding, Operations and Supply Chain, Retail and Customer Experience
January 11, 2030 - March 11, 2026
Remote Master in Fashion Management
January 1, 2022 - January 1, 2023

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods