Work experience· 5 roles

Marketing Strategist | Digital Marketing Consultant · The New Own S.R.L.Jan 2025 – Present · 1 yr 11 mos

Built brand voice aligned with luxury positioning; led digital marketing, influencer collaborations, and campaigns; delivered campaign reports and content strategy decks.

Marketing Strategist / Digital Marketing Consultant · The New Own S.R.L.Jan 2025 – Present · 1 yr 11 mos

Developed brand marketing strategy for circular fashion rental model; built content and positioning for Italian market entry; managed Instagram and Facebook brand presence; conducted EU competitor analysis across the circular fashion sector; designed customer personas and acquisition road map; led global Instagram and Pinterest strategy; increased engagement and delivered campaign reports and content strategy decks.

Digital Marketing Specialist — Fashion & Lifestyle · The New Own S.R.L.Jan 2025 – Present · 1 yr 11 mos

Led digital marketing, influencer collaborations and campaigns; built brand identity; implemented content strategy for fashion & lifestyle.

Founder & Creative Director · Seba Anthony Design HouseJan 2016 – Dec 2022 · 7 yrs
Graphic Design Intern · Manchester UnitedJan 2014 – Dec 2014 · 1 yr

Education

Bachelor in Apparel & Fashion Design · National Institute of Fashion Technology (NIFT)2011 – 2015
Bachelor in Apparel & Fashion Design · National Institute of Fashion Technology (NIFT)2011 – 2015
Bachelor in Apparel & Fashion Design · National Institute of Fashion Technology (NIFT)2011 – 2015

Certifications and awards

Specialization in Creation and Branding, Operations and Supply Chain, Retail and Customer Experience2030 – 2026
Remote Master in Fashion Management2022 – 2023
Specialization in Creation and Branding, Operations and Supply Chain, Retail and Customer Experience2016 – 2022

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