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- Designer
Sebastián Serrano Santa María
- Groningen, Netherlands
- 1 project
Hi, I'm Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience.
About
Hi, I’m Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I’m passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions.
I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.
- Joined June 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- DutchBeginner
Industry experience
- Professional Services
- Media & Entertainment
- Software & Internet
- Financial Services
- Non-Profit Organization
- Gaming
- Other
Projects · 1
Work experience· 6 roles
Brand Strategist & Service Designer · Findie - Freelance Creatives PlatformMay 2024 – Aug 2024 · 4 mos
Led workshops to clarify founder's history and vision, uncovering new challenges and improving research scope. Performed market and UX research, identifying opportunities and improving problem understanding. Designed brand strategy, supporting international expansion into European markets. Proposed revised service model in collaboration with the product team, improving user experience, project quality, client relationships and value proposition.
Brand Strategist & Experience Designer · Ordenar.me - Personal FinancesNov 2023 – Dec 2024 · 1 yr 2 mos
Designed a research-based brand strategy, improving differentiation in a competitive market. Designed branding, visual guidelines and communication strategy, aligning business goals with user insights and social trends. Produced content and creative assets for social media channels, live events, merchandising and brand activations.
Content Designer · Buda.com - Crypto ExchangeSep 2021 – May 2022 · 9 mos
Designed brand content and visual assets for social media and communications.
Strategy & Design Consultant · Ragna Labs - Design ConsultancyAug 2021 – Jun 2024 · 2 yrs 11 mos
UX/UI Designer · Nnodes - Custom Software & Web/Mobile App DevelopmentOct 2018 – May 2021 · 2 yrs 8 mos
Production Assistant & Experience Designer · Muchacha - Event Production StudioFeb 2017 – Aug 2018 · 1 yr 7 mos
Education
Event Production · Universidad del Pacífico2014 – 2016
Music Production · Universidad del Pacífico2010 – 2013
Certifications and awards· 6
Emotional Design – How to Make Products People Will Love2023
Strategy Custody: How to Secure Your Strategy's Success2023
User Research – Methods and Best Practices2023
Games UX: Process and Pipeline Deep Dive2022
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