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Hi, I'm Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I'm passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions. I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.…Hi, I'm Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I'm passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions. I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.

Sebastián Serrano Santa María

Brand Strategist, UX Designer, Creative Director, +1

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Hi, I'm Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I'm passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions. I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.…Hi, I'm Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I'm passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions. I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.

Available to hire

Hi, I’m Sebastián Serrano Santa María, a multidisciplinary strategist and designer with over 8 years of experience. I enjoy working at the intersection of design, strategy, and art, focusing on creating human-centered experiences and brand strategies through research and innovative thinking. I’m passionate about blending creativity with systemic thinking to solve complex challenges and deliver innovative solutions.

I have worked with diverse teams and industries, embracing collaboration and neurodiversity awareness.

Skills

Experience Level

Figma

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Dutch

Beginner

Work Experience

Strategy & Design Consultant at Ragna Labs - Design Consultancy

August 1, 2021 - June 18, 2024

Collaborated closely with founders, developers and designers using agile and innovative methodologies in interdisciplinary settings. Conducted research and designed brand strategy for Qi Huang, Chile’s first integrative Traditional Chinese Medicine center. Designed brand strategy, visual identity, and naming for Meliora Ops, supporting sustainability in aquaculture. Led market research and brand strategy design for Fyto, promoting sustainable products for plant enthusiasts.

Brand Strategist & Experience Designer at Ordenar.me - Personal Finances

November 1, 2023 - December 31, 2024

Designed a research-based brand strategy, improving differentiation in a competitive market. Designed branding, visual guidelines and communication strategy, aligning business goals with user insights and social trends. Produced content and creative assets for social media channels, live events, merchandising and brand activations.

Brand Strategist & Service Designer at Findie - Freelance Creatives Platform

May 1, 2024 - August 31, 2024

Led workshops to clarify founder's history and vision, uncovering new challenges and improving research scope. Performed market and UX research, identifying opportunities and improving problem understanding. Designed brand strategy, supporting international expansion into European markets. Proposed revised service model in collaboration with the product team, improving user experience, project quality, client relationships and value proposition.

Content Designer at Buda.com - Crypto Exchange

September 1, 2021 - May 31, 2022

Designed brand content and visual assets for social media and communications.

UX/UI Designer at Nnodes - Custom Software & Web/Mobile App Development

October 1, 2018 - May 31, 2021

Developed UX/UI design for interfaces, platforms, apps and user journeys in various projects and digital products. Collaborated with development teams using agile methodologies focusing on user-centered solutions.

Production Assistant & Experience Designer at Muchacha - Event Production Studio

February 1, 2017 - August 31, 2018

Designed the stand and visitor experience for Ubisoft’s Assassin’s Creed Odyssey at FestiGame 2018 in Santiago, Chile. Contributed as production assistant in League of Legends CLS 2017 Finals and in Barrio Arte social-cultural event. Supported production teams with creative ideation and design thinking.