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I’m Sebastian Pfeffer, a German (EU/EFTA) marketing and brand professional based in Zurich. I combine fashion and design management with hands-on growth experience from retail and D2C, where I’ve planned customer events, supported B2B clients, and improved store performance. I also co-founded and led brand and marketplace projects, building pre-launch funnels and content that translates into sign-ups and sales. Alongside my studies, I grew social channels organically and produced content and campaigns for brands and agencies, including UGC/influencer work. As a freelancer, I managed paid media and performance for online shops and coaching businesses—improving ROAS and lowering cost per lead—while staying focused on clear storytelling, strong brand presence, and measurable results.…I’m Sebastian Pfeffer, a German (EU/EFTA) marketing and brand professional based in Zurich. I combine fashion and design management with hands-on growth experience from retail and D2C, where I’ve planned customer events, supported B2B clients, and improved store performance. I also co-founded and led brand and marketplace projects, building pre-launch funnels and content that translates into sign-ups and sales. Alongside my studies, I grew social channels organically and produced content and campaigns for brands and agencies, including UGC/influencer work. As a freelancer, I managed paid media and performance for online shops and coaching businesses—improving ROAS and lowering cost per lead—while staying focused on clear storytelling, strong brand presence, and measurable results.

Sebastian Pfeffer

Brand Designer, Brand Strategist, Marketing Strategist, +7

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I’m Sebastian Pfeffer, a German (EU/EFTA) marketing and brand professional based in Zurich. I combine fashion and design management with hands-on growth experience from retail and D2C, where I’ve planned customer events, supported B2B clients, and improved store performance. I also co-founded and led brand and marketplace projects, building pre-launch funnels and content that translates into sign-ups and sales. Alongside my studies, I grew social channels organically and produced content and campaigns for brands and agencies, including UGC/influencer work. As a freelancer, I managed paid media and performance for online shops and coaching businesses—improving ROAS and lowering cost per lead—while staying focused on clear storytelling, strong brand presence, and measurable results.…I’m Sebastian Pfeffer, a German (EU/EFTA) marketing and brand professional based in Zurich. I combine fashion and design management with hands-on growth experience from retail and D2C, where I’ve planned customer events, supported B2B clients, and improved store performance. I also co-founded and led brand and marketplace projects, building pre-launch funnels and content that translates into sign-ups and sales. Alongside my studies, I grew social channels organically and produced content and campaigns for brands and agencies, including UGC/influencer work. As a freelancer, I managed paid media and performance for online shops and coaching businesses—improving ROAS and lowering cost per lead—while staying focused on clear storytelling, strong brand presence, and measurable results.

Available to hire

I’m Sebastian Pfeffer, a German (EU/EFTA) marketing and brand professional based in Zurich. I combine fashion and design management with hands-on growth experience from retail and D2C, where I’ve planned customer events, supported B2B clients, and improved store performance. I also co-founded and led brand and marketplace projects, building pre-launch funnels and content that translates into sign-ups and sales.

Alongside my studies, I grew social channels organically and produced content and campaigns for brands and agencies, including UGC/influencer work. As a freelancer, I managed paid media and performance for online shops and coaching businesses—improving ROAS and lowering cost per lead—while staying focused on clear storytelling, strong brand presence, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

German

Fluent

English

Fluent

Work Experience

Sales Advisor & Email Marketing at Kartell Flagship Store

January 1, 2025 - August 31, 2026

Worked in the Kartell Flagship Store in Cologne and was hired full-time after an internship. Planned and ran customer events, contributing to an +11% store revenue increase (Dec–Apr). Managed newsletters and social media, and handled B2B relationships with architects and planners.

Sales Advisor & E-Mail-Marketing at Kartell Flagship Store

January 1, 2025 - August 31, 2026

Nach Übernahme aus dem Praktikum verantwortlich für Newsletter, Social Media sowie B2B-Betreuung von Architekten und Planern. Zusätzlich selbst konzipierte Kunden-Events, die den Umsatz (Dez.–Apr.) um +11% steigerten. Fokus auf Kundenkommunikation, Conversion durch relevante Inhalte und Pflege von Geschäftsbeziehungen.

B2B Sales + Email marketing (Strategic development) at Kartell (Premium/Network Segment)

January 1, 2025 - January 1, 2026

Strategische Entwicklung eines B2B-Netzwerks im Premium-Segment mit Fokus auf Architekt:innen, Interior Designer:innen und Planer:innen. Übersetzung der ikonischen Design-Sprache in target-audience-spezifische B2B/B2C Narrative sowie Erstellung von High-Performing Email-Kampagnen zur Leadgenerierung und Kampagnensteuerung.

Paid Media & Social (Freelance) at Self-employed

June 1, 2024 - June 30, 2025

Provided paid media and performance marketing for D2C brands and service businesses. Achieved USD 365,526 in sales from USD 70,843 ad spend for an online shop (ROAS 5.2). Reduced cost per lead by 66%, increasing sign-ups from 27 to 240 for a coaching business through improved targeting, creatives, and funnel execution.

Paid Media & Social (Freelance)

June 1, 2024 - June 30, 2025

Selbstständige Umsetzung und Betreuung von Paid-Media- und Social-Media-Aktivitäten für D2C-Brands und Dienstleister. Projekt mit nachweisbaren Performance-Ergebnissen im Online-Shop (ROAS 5,2) sowie Optimierung der Lead-Kosten durch strukturierte Kampagnenanpassungen.

Social Media & Events at Ghorban Delikatessen

January 1, 2022 - December 31, 2024

Neben dem Studium Aufbau eines Instagram-Kanals auf 12’300 Follower. Verantwortlich für Content und Event-Planung/Umsetzung, um Reichweite zu steigern und lokale Community-Aktivierungen zu fördern.

Mitgründer & Brand Lead at Newest Normal

January 1, 2022 - May 31, 2024

Mitgründer einer eigenen Streetwear-Marke. Aufbau von Reichweite und Marke auf Social Media (16’000+ Follower) sowie Erreichung von 90’000 EUR Umsatz ohne Werbebudget. Verantwortlich für Markenführung, Positionierung und kreative Umsetzung der Brand-Story.

Founder / Creative Lead at Individuelles Brand-/Community-Projekt

January 1, 2022 - January 1, 2024

Scaling einer Brand-Community auf 16.000+ organische Instagram-Follower ohne Paid Budget. Revenue-Generierung im D2C-Kontext (über 90.000) durch organisches Storytelling, Community Building und wiederholbare Content-/UGC-Workflows.

SMM Manager + Event manager at ResponsibilityNewest Normal (D2C), Cologne

January 1, 2022 - January 1, 2024

Aufbau und Wachstum des Instagram-Kanals auf 12.000+ Follower. Verantwortung für Content Planning sowie Feed-Aesthetics; Entwicklung wiederholbarer Content-Formate und Community-Interaktion, um organische Reichweite nachhaltig zu steigern.

Freelancer (SMM/Content & Growth) at Freelance projects (including Gorban Winebar, Düsseldorf; Kartell, Cologne)

January 1, 2022 - Present

Social Media Strategie & Consulting sowie Short-Form Video & UGC Produktion. Konzeption und Produktion von Content-Formaten, Trend-Scouting und visuelle Konzepte; Unterstützung bei Influencer-/Creator-Marketing, Content-Pipelines und Performance-/Kampagnenplanung. Schwerpunkt auf messbarem Wachstum durch Community Growth, Growth/Engagement-Mechaniken und kanal-spezifische Content-Strategien.

Office Management Apprentice at Carhouse Klepmeir GmbH

August 1, 2017 - August 1, 2020

Apprentice in Office Management.